Forget Facebook -- UT Entrepreneur Helps Jobseekers Get Face Time

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Tampa entrepreneur puts a real-life face on social networking. The Networking T Moves Personal Marketing Off-Line And On Your Back.

With a reeling economy and uncertain future, displaced workers and recent college grads are wondering how to get noticed in today's marketplace. Social networking and online job boards fall short; traditional means of positioning - like a paper resume - fare even worse.

Enter the Networking T.

The Networking T ( is the brainchild of Tampa entrepreneur Ethan Lewis, a 21-year-old Advertising and PR major at the University of Tampa. Already a successful businessman (Lewis started his first company at 16 in Connecticut), a visit to the gym sent Lewis's marketing wheels spinning in a new direction.

"The gym where I work out is high-profile and upscale," Lewis says. "I knew the people around me there were the right people to talk to about my future - these were the people who are now where I want to be. But I had no way of approaching them, no way to tell them who I am and what I'm about."

Lewis told a friend about his frustration. During that conversation, he mentioned putting a resume on the back of a t-shirt.


"Obviously no one's going to follow you around reading an entire resume on the back of a shirt," Lewis laughs. "But with just a little more thought, I realized I was on to something."

For memberships starting at $25.95, Networking T lets job seekers come out from behind resumes and Linked-In Profiles to market themselves in public. Opportunity givers are everywhere - supermarkets, shopping malls, movie theaters, restaurants, parks - but they're not advertising who they are. The Networking T opens lines for communication, letting wearers send a custom message about their skills or major, as well as a personal quote and other select information.

But Lewis isn't operating a t-shirt company. The Networking T offers a variety of packages to help job seekers present themselves as professionally as possible.

Custom packages start at $25.95 and offer:

  • Personalized, high-quality Networking T-shirts with your name, college, and year of graduation, along with your major, level of experience or personal message
  • A stack of personalized business cards bearing the Networking T brand
  • A professional email address (i.e. joe (at) NetworkingT (dot) com)
  • Free email forwarding

"I'm not some poor college kid trying to make a buck - there are other ways to make money," says Lewis, who already has Networking T brand managers on college campuses and in major cities across the nation and is actively recruiting others. "I think this is the missing link. For job seekers, it's a perfect introduction - something interactive websites and social media can't give. For prospective employers, there's no hiding behind a profile, or a resume - it's standing right in front of you."

Statistics from the U.S. Department of Labor show that as many as 80 percent of all jobs are the result of some form of networking.

"This is about getting yourself noticed," Lewis says. "You're engaging an audience that didn't care to be engaged, but you're doing it unobtrusively. How many times have you been in a store or a supermarket or a gym and seen someone wearing a shirt that catches your attention? So why not put information that really counts there?"

To order your own custom Networking T or find out more about other packages - or for information on becoming a Networking T brand manager - go to, or call 866-400-1150.

15th Century -- Chinese aristocrats and royalty send footmen ahead
with lavishly printed "visiting cards" announcing their impending arrival.
17th Century - The first business cards appear in Europe.
19th Century - Widespread access to printing spawns the resume
20th Century - The Internet puts resumes and calling cards online
2009 - The Networking T moves personal marketing off-line and on your back

Media (at) NetworkingT (dot) com


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