Powerful, New Web App Listens Across Internet to Deliver Rants, Raves and Metrics Back to Marketers in Real Time

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Scout Labs launches; Provides advanced suite of social media analysis tools, including real-time sentiment detection, at a price point companies of all sizes can afford.

Scout Labs today announced open access to its powerful, web-based software that monitors and analyzes social media. The new service listens continuously out across the Internet -- blogs, Twitter, social networks and more -- delivering customer insight to organizations and enabling them to take action. Scout Labs takes an innovative approach to social media monitoring and analysis. With a strong focus on automation, collaboration and natural language processing (NLP) techniques, the company delivers an advanced suite of analysis tools, including real-time sentiment detection, at a price point companies of all sizes can afford.

After six months in a private beta, Scout Labs emerges with over 200 customer-focused companies and agencies of all sizes using the application. "It's a huge advantage to have this level of analysis in real time," said Ted Shelton, partner at The Conversation Group, a research and strategy firm focused on social technologies. "Our team is using Scout Labs in collaboration with our clients and we're achieving real insights into markets, not just collections of data." Other clients include Netflix, who uses Scout Labs to gauge real-time public opinion and seek out new feature requests being expressed across the Internet, and StubHub, who looks for customer problems voiced online that their support team can proactively solve.

"Most companies want to listen to customers out across the Internet, engage with them, and make more customer-centric business decisions, but it's hard to know where to focus first," said Scout Labs CEO Jennifer Zeszut. "If you're not prepared, the sheer volume of social media can be daunting. But if you have the right tools to help you listen and make sense of it -- to find brand advocates and detractors, rants and raves, new product and marketing ideas -- social media is a dream come true."

Scout Labs tracks the major social web channels including Twitter, social networks, blogs, image- and video-sharing sites. Users get access via their web browser to an advanced set of automatically generated metrics and analysis, including real-time sentiment scoring, buzz volume and share-of-voice calculations, conversation digests, trend-spotting and comprehensive email reports. Scout Labs' unique suite of collaboration functionality provides client/agency teams a platform to listen to customers together, add insights and to-dos, and engage directly with customers and each other.

Beginning today, Scout Labs is offering a full-featured, 30-day free trial and special launch pricing -- plans starting at $250 per month for an unlimited number of users -- to the first 1,000 companies that sign up at http://www.scoutlabs.com. "All companies need to be analyzing social media and engaging with customers across the Internet," said Zeszut. "And now, with Scout Labs, they can afford to."

About Scout Labs:
Scout Labs facilitates social media monitoring, customer engagement, and team collaboration and innovation. It is used by marketing, product management, strategy, PR, communications and customer support professionals in companies and agencies of all sizes. The company's web-based application delivers visibility into social media of all types (blogs, social networks, image-sharing sites, video-sharing sites, Twitter and more) and offers robust analysis such as automated sentiment detection, buzz measurement, importance ranking, and emerging-conversation spotting. Visit http://www.scoutlabs.com for more information.

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Casey Turner
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