Laura Patterson from VisionEdge Marketing Selected to Host "Creating a Measurable Customer-Centric Marketing Plan" Session for RISE 2009

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Austin's VisionEdge Marketing's, cofounder and president Laura Patterson has been selected as one of the featured speakers hosting an exclusive session at the acclaimed 2009 RISE Conference in Austin, Texas. Up to 25 participants can attend the FREE session entitled "Creating a Customer-Centric Measurable Marketing Plan" being Thursday March 5, 2009 from 10:00 am - 11:30 am.

VisionEdge Marketing announced Laura Patterson, cofounder and president of VisionEdge Marketing, has been selected as one of the featured speakers hosting an exclusive session at the acclaimed 2009 RISE Conference. In its third year, RISE - a Relationship & Information Series for Entrepreneurs - is an annual conference series dedicated to providing a free forum for entrepreneurs to connect and exchange ideas that inspire the entrepreneurial spirit. Targeting, customer-centricity and metrics will be the secret ingredients Patterson shares with her session participants. Many of the concepts will come from her newest book, "Marketing Metrics in Action: Creating a Performance Driven Marketing Organization". A long-time Austinite and 10-year entrepreneur, Patterson takes a hands-on practical approach with a process you can put it to work right way.

"In this economy having a focused, customer-centric, measurable marketing plan is a must and the session is all about being able to work smarter in this challenging environment," said Laura Patterson, president. "We are honored to be a part of this program and to have the opportunity to demonstrate our commitment to the Austin business community by donating this 1.5 hour workshop to the RISE annual conference series."

The FREE session Creating a Customer-Centric Measurable Marketing Plan" is being held
Thursday March 5, 2009 from 10:00 am - 11:30 am
1221 South MoPac Expressway, Suite 400
Austin, Texas 78746

Seating is limited to 25 people. To register for this session go to

About RISE 2009:
From March 3-5, aspiring entrepreneurs may attend free RISE Sessions led by successful members of the Austin business community. Co-hosted by MPOWER Foundation and the Acton School of Business RISE is a non-profit initiative with no cost to participate. RISE Sessions are limited to 25 participants and take place all over the city in areas where entrepreneurs naturally congregate. From board rooms to coffee shops, from office parks to Zilker Park, entrepreneurs gather to learn, share and recharge.

About VisionEdge Marketing:
VisionEdge Marketing of Austin, Texas ( is a data-driven and metrics-focused marketing firm that specializes in improving marketing performance and helping organizations create a competitive advantage designed to attract, secure and retain profitable customers. The firm is a recognized thought leader in the area of marketing performance measurement and management.


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Morgan Rollo
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