Indiana Governor Mitch Daniels Gives Thumbs Up to Bell Aquaculture's Bell Perch™ at Purdue's Ag Alumni Fish Fry

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"Absolutely delicious," said Governor Mitch Daniels in last Saturday's Muncie Star-Press about the Bell Perch™ served at the annual Purdue University Agricultural Alumni Fish Fry held earlier this month in Indianapolis. Under sponsorship of the Indiana Soybean Alliance (ISA), Bell Aquaculture helped bring fish back to the menu at Purdue University's Agricultural Alumni Fish Fry this year.

"Absolutely delicious," said Governor Mitch Daniels in last Saturday's Muncie Star-Press (http://www.thestarpress.com) about the Bell Perch™ served at the annual Purdue University Agricultural Alumni Fish Fry held Feb. 7 in Indianapolis. Further, according to the Star-Press, Gov. Daniels "told (Purdue) President (France) Cordova ... that now there was no excuse ever to have a fishless fish fry again."

Under sponsorship of the Indiana Soybean Alliance (ISA), Bell Aquaculture helped bring fish back to the menu at Purdue University's Agricultural Alumni Fish Fry this year. The announcement was made earlier this month by Michael Miller, Bell Aquaculture President & COO, who said fish - specifically Indiana raised Bell Perch™ - was being reintroduced to the event's menu this year, in addition to pork.

"Indiana Soybean Alliance was pleased to sponsor the re-introduction of fish to the Purdue Ag Alumni Fish Fry," said Steve Hart, ISA aquaculture director. "Not only is fish back on the menu, but it is yellow perch, raised and processed in Indiana by Bell Aquaculture of Redkey and Albany."

According to Donya Lester, executive secretary of the Purdue Agricultural Alumni Association, chicken noodle soup was the main meal when the annual meeting started years ago, and then from 1949 to 1998 fish was served. In 1999, the association decided to serve pork in a show of support for Indiana pork producers who were being hit with devastating low prices. The Ag Alumni Fish Fry is one of the largest, most visible agricultural meetings in the state, making it a perfect place to draw attention to the ISA's initiative to promote Indiana aquaculture.

"The product was excellent -- very mild and tasty, and it fried up excellently with the light breading that we used," said Lester in the Star-Press article. "I ate some hot, and then some more when it was two hours cold. Still good."

"Everyone at my table raved how good the fish was," said Delaware County farmer Joe Russell in the newspaper coverage.

"The fish was very good," said Hilbert Witte, a semi-retired farmer from Wells County, to the Star-Press. "I was sure glad to hear they were having fish and that it was raised in Indiana."

About 1,800 people attended the event. The Muncie Star-Press article quoted in this release can be found at http://www.thestarpress.com/article/20090214/NEWS01/902140322/-1/NEWSFRONT2

Yellow perch is one of the most popular of all North American pan fish. It has a mild, sweet flavor with firm white flesh and low fat levels, making it a favorite in residential and commercial kitchens alike. In years past, yellow perch was the fish typically served at Friday night fish fries in the Great Lakes region.

Bell Aquaculture is committed to these four guiding principles in producing its fish:

1) Controlled environment
2) No toxins
3) Healthy growth
4) Gentle to the environment

About Bell Aquaculture

Bell Aquaculture, based in Redkey, IN, is a producer and processor of farm-raised fish for restaurants and consumer use. Initial production facilities, dedicated to yellow perch, are located in Albany, IN, and comprise the nation's largest yellow perch farm. The corporate headquarters and fish processing facility are located in Redkey. More information about Bell Aquaculture is available at http://www.bellaquaculture.com

About Indiana Soybean Alliance

The Indiana Soybean Alliance (ISA) is recognized by the Secretary of the U.S. Department of Agriculture as a Qualified State Soybean Board (QSSB), as defined in the Soybean Promotion & Research Act (SPARC) (soybean checkoff program) for the State of Indiana to manage the Indiana soybean checkoff program. In addition, ISA has a membership & policy committee, not funded by checkoff, for the purposes of representing soybean farmers on critical policy and regulatory issues affecting the soybean industry. In August 2007, the ISA board of directors created an Aquaculture Initiative as part of the ISA's Strategic Plan. The program focuses on increasing the use of soybean meal in Indiana farm-raised fish diets through the growth of the state's aquaculture industry. Visit: http://www.indianasoybean.com

Contacts:
Jodi Bertram, Realistic Marketing, 913-484-7361
Maggie Holben, Absolutely PR, 303-984-9801
Donya Lester, Purdue Agricultural Alumni Association, 765-494-8593
Steve Hart, Indiana Soybean Alliance, 317-347-3620

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MAGGIE HOLBEN

Jodi Bertram
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