Liveclicker Launches Video Commerce Webinar Series

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Video commerce company to hold webinar on March 3 with Kevin Ertell, former SVP E-Business at Borders Books and Music

Liveclicker, Inc., an early-stage startup providing innovative video commerce solutions for the web's top e-commerce brands, today announced it is launching a new webinar series focused on succeeding with video commerce in a contracting economy. Kevin Ertell, former SVP E-Business at Borders Books and Music will join Justin Foster, Founder of the Video Commerce Consortium and Co-Founder of Liveclicker to share strategies e-commerce merchants can use to cut costs and accelerate revenues through strategic applications of e-commerce video.

"The online retailers that fully exploit the potential of e-commerce video understand it's not just a 'nice to have' feature on a web site, but a new paradigm for marketing, selling, and providing service to consumers across online channels," says Foster. "However, in order to maximize ROI, innovative methods of cutting online video production costs are needed while merchants squeeze out every last cent of revenue potential."

In this first of three webinars in the series, presenters will share information participants can use to make an immediate impact on e-commerce performance.

Key Topics Include:

  • A re-examination of the core assumptions about the cost and complexity of e-commerce video production, complete with new strategies, insights, and technologies designed to help merchants cut video costs without sacrificing the revenue potential of e-commerce video
  • An analysis of why extending the reach of online video across multiple online marketing channels creates additional revenue opportunities, multiplying the effectiveness of video commerce programs
  • Several case studies will be shared along with hard numbers behind the programs blazing the way forward for video in e-commerce

Participants can register for the webinar at

About Liveclicker:
Liveclicker is a video commerce technology company operating in stealth mode. The Silicon Valley-based startup is working with beta clients including,, and To learn more about Liveclicker, visit and click on "More Info."


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Justin Foster
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