RSW Reports High Marks Among for "Professionalism" and "Performance"

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With the economy putting the squeeze on ad agencies and other marketing service firms, most are facing a "between a rock and hard place" decision. They need new business, but can't afford to bring more overhead on board to manage it. Most haven't considered outsourcing business development, in part, out of concern that an outside firm can't effectively represent their interests. Lead Generation/Business Development firm, Reardon Smith Whittaker (RSW) has proven the skeptics wrong. RSW released its annual performance survey, revealing high marks for quality of opportunities delivered to cliients and professionalism of representation.

With 55% of the meetings set for clients resulting in the "potential for work" or "agency review", RSW's lead generation methodology appears to be working in high gear. A year-end client performance survey released today by Reardon Smith Whittaker reports strong marks for the lead generation/business development firm.

"We are very pleased with the results of the survey," states Mark Sneider, Owner/Managing Director of RSW's U.S. office ( "We have worked very hard to turn ourselves into far more than just another lead generation firm. We like to think of ourselves as a full-service business development firm."

In the survey, RSW's clients rated the agency high on a number of different performance dimensions, including "professionalism," "understanding my ad agency," and "representation of my ad agency." Across the board, RSW rates very high.

"I know that when I was first presented with the idea of RSW representing my marketing services firm back in 2001, I was leery of an outside agency being able to effectively represent us in the same manner we represented ourselves." "They proved us wrong."
The results from the survey can be found at

About RSW
Reardon Smith Whittaker is a full service business development agency that helps marketing services firms build pipelines of qualified new business opportunities and more effectively position themselves in the marketplace. More information can be accessed at: or by calling 513.559.3101. Sneider can be contacted at
SOURCE Reardon Smith Whittaker


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