Knickerbox Launches in to Ann Summers Parties

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Fashion's favourite lingerie and nightwear is now available in Party Plan.

At Ann Summers we strive to make women feel good about themselves and give them confidence, and feel that by offering Knickerbox to our Party Plan customers, we can cater for the more fashion forward shopper who wants feminine styles and beautiful basics.

In an exciting move, taking the brand to a new level and a new market - High Street darling Knickerbox will launch into Ann Summers Parties from March 2009. Knickerbox, which is already sold within Ann Summers stores and online, provides exquisite and delicate fashion lingerie for women at fantastic prices.

Knickerbox has always been a girly favourite, offering glamorous lingerie, nightwear and hosiery with a hint of flirtatious fun to create alluring collections. And now, with it's gorgeous new ranges tailor-made exclusively for the launch to Party Plan, customers can choose from an even wider range of styles and products at Parties, and even mix and match Knickerbox with Ann Summers purchases.

Jacqueline Gold, CEO, says of the introduction:
"At Ann Summers we strive to make women feel good about themselves and give them confidence, and feel that by offering Knickerbox to our Party Plan customers, we can cater for the more fashion forward shopper who wants feminine styles and beautiful basics."

Ann Summers Parties have been a hugely successful addition to the business since Jacqueline Gold introduced them in 1981. The Party Plan arm of the business has gone from strength to strength since then, and it seemed like a natural step to offer Knickerbox to Party Plan customers since its acquisition by Gold Group International in 2000.

The introduction of Knickerbox ranges at Ann Summers parties follows the re-launch of Knickerbox.co.uk in August 2008. The site showcases the latest lingerie collections with a virtual catwalk enabling the consumer to view the items from all angles and zoom in to see the intricate detailing.

Knickerbox ranges created exclusively for Party Plan include:

Grace Babydoll - This sugar sweet babydoll is perfect attire for the bedroom, and emulates Knickerbox's signature style. Babydoll with String (£18) Sizes S/M/L

Grace - Sumptuous chiffon is accentuated by a cute floral print. Bra (£16) and Brief (£8) Sizes 32A - 38DD and 8 - 18

Simplicity Nightwear - Practicality meets simple elegance in this classic range. Perfect for lounging around or bedtime. Cami and Pyjama Bottom Set (£30) Sizes S/M/L

Love Letters - This sheer set in flocked polka dot has playful slot ribbon detail with 'Love Letters' printed on for a romantic touch. Cami (£14) and Short (£8). Also available in Bra (£16) and Thong (£6) Sizes 32A - 38DD and 8 - 18

Ann Summers Parties are a great way to build a highly successful business - particularly in these times of economic uncertainty. Ann Summers Parties give thousands of women all over the UK and Ireland, a fun, flexible and lucrative opportunity to earn an extra income as a Party Organiser. There are fabulous opportunities for career progression to Unit Organiser or Area Manager, and the potential rewards are second to none, including a fantastic car incentive programme. Becoming a Party Organiser could be the perfect way to offset the credit crunch in 2009.

Becoming a Party Organiser is easy - all you need to do is call 01883 629 300 to find out who your nearest Unit Organiser is, who will then come and meet you to talk about the role and what it entails before you sign up and are ready to Party!

NOTES TO EDITORS

  •     Knickerbox is available at most Ann Summers stores, to locate your nearest store visit the Ann Summers Store locator
  •     Knickerbox is also available online at http://www.knickerbox.co.uk and through Ann Summers parties
  •     Ann Summers Party Plan has been in operation for 26 years
  •     Ann Summers has 7,500 Party Organisers across the UK and Ireland, who hold approximately 4,000 Ann Summers Parties every week attended by 35,000 women
  •     To find your nearest Ann Summers Unit Organiser, call 01883 629300

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Michelle Dowdall

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