Digital signage is rapidly developing into a major new industry, with merchandising experts indicating a continuing upward trend in usage
Charlotte, NC (Vocus) February 17, 2009
Muzak, a leading provider of media solutions and sensory branding for businesses, is proud to announce Visual Solutions, its new digital signage product offering. By leveraging well-established national distribution capabilities and “best-in-class” partners, Muzak will deliver compelling, affordable visual merchandising solutions to clients of any size throughout the US. Visual Solutions will be offered to Muzak clients as part of the brand's comprehensive media suite or tailored as a custom content service, allowing clients to fully control their branding, messaging and customer programs.
"Digital signage is rapidly developing into a major new industry, with merchandising experts indicating a continuing upward trend in usage," said Joe Hall, Muzak's Marketing Manager for Visual Solutions. "Our new digital signage offering significantly enhances sensory in-store experiences. Though only introduced in limited client pilots to date, it is already benefiting our clients brand image across many sectors, resulting in reductions in customers' perceived wait time as well as increases in point-of-purchase sales."
"We continue to invest in Muzak’s future by identifying and creating business solutions that expand our client services portfolio while also enhancing the strength and diversity our product offering," said Stephen P. Villa, Chief Executive Officer of Muzak. "As always, we remain committed to providing our clients with the most innovative and advanced products, paired with the highest level of customer service. Visual Solutions is another example of how Muzak is positioning itself as the leader in all aspects of in-store experiences.”
Muzak's Visual Solutions team will attend the Digital Signage Expo in Las Vegas, Nevada on February 25th and 26th, 2009 at the Las Vegas Convention Center. Their experts will be on-hand to discuss the benefits of this new offering, how they will work in concert with other Muzak sensory products and provide details about Muzak's comprehensive customer service and support network.
About Visual Solutions
As the leader of business media and sensory branding for 75 years, Muzak continues to innovate with Visual Solutions—compelling digital signage technology and exclusive content design solutions. Integrated with Muzak’s suite of sensory branding products, including music, in-store and on-hold messaging, custom scent and sound system design, Visual Solutions now addresses the sense of sight by providing limitless in-store branding and entertainment experience opportunities. Supported by Muzak’s nationwide service and installation team, Visual Solutions offers scalable and affordable options for businesses of any size.
Muzak creates sensory experiences that reach more than 100 million people daily. Some of the largest brands in business trust Muzak to enhance their brand image. Muzak creates an endless variety of music programming from a catalogue of over 2.6 million songs and produces targeted custom in-store and on-hold messaging. Through its national service and support network, Muzak designs and installs professional sound systems, digital signage, drive-thru systems, commercial television and more. For more information, visit http://www.muzak.com.