Apparel Company Embraces Social Networking

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Apparel company finds new ways to reach customers via social networking.

The rules of sales and marketing are very different these days. Blogs and other social networking sites are where you need to be to get the latest feedback on your company and products.

Charles River Apparel, a leading active wear apparel manufacturer, recently launched its own social networking campaign to increase discussion about the Company and its active wear products online. Twitter and LinkedIn are the first two social networking sites where the company is actively represented, in addition to their own corporate blog at http://charlesriverapparel.typepad.com/.

"The rules of sales and marketing are very different these days. Blogs and other social networking sites are where you need to be to get the latest feedback on your company and products." says Vanessa Keefe, Director of Marketing for Charles River Apparel. With their new corporate blog, Charles River Apparel will be able to actively hear from consumers about their active wear styles. This is especially important for Charles River Apparel who sells through a nationwide network of 13,000 distributors and retail locations. The Company typically receives feedback anecdotally about the consumer via their distributors and now, thanks to their blog and social networking sites, Charles River Apparel will be able to gain instant feedback on color choices and the styling of their apparel. "While email is great for getting feedback, a blog lets everyone see the responses and helps foster a discussion within an online community. With our President, VP of Production and Fashion Designer all posting to our blog, we will have a lot of timely fashion information for discussion and it allows the consumers direct access to our experts," says Keefe.

Product feedback and communicating company news is an important part of the company's strategy; however Charles River Apparel sees the true worth of their corporate blog and social networking sites as putting a face on the company. "We are a family-owned business with employees that love the company and love what they do. Our blog gives us an invaluable opportunity to reach consumers and share the story behind Charles River Apparel."

To read the Company's corporate blog visit http://charlesriverapparel.typepad.com/ or for more information on Charles River Apparel visit their corporate website at http://charlesriverapparel.com.

Charles River Apparel has over 25 years of experience as a leading manufacturer of innovative active wear. The line not only consists of style and versatility, but also uniquely defines new fabrics and creative features in the apparel industry. Charles River Apparel sells through over 13,000 distributors nationwide including retail stores, college bookstores, advertising and promotional businesses, decorators and sporting goods dealers.

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Vanessa Keefe
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