Guldnyckel (Golden Key) Nomination for Guava

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Guava Sweden is one of three companies that have been nominated for their contribution in the category for search marketing, Sweden's largest direct marketing competition.

On the 12th of March, everyone at Three and Guava will keep their fingers crossed when the winner is announced at the Guldnyckel gala.

Guldnyckel, which is arranged by SWEDMA, has awarded its prize in the advertising world for the last 27 years. This year is the first time Guava's search marketing efforts are nominated and rewarded.

Jonas Johnsson, CEO of Guava Sweden AB commented: "It's fantastic that Guava's SEO skills are rewarded and highlighted in the spotlight through this nomination in Sweden's first real digital marketing contest. It also feels really good that we have managed to pass Guava's internationally successful winnings to Sweden."

For a long time Guava has worked with a campaign for Three's website. The project has focused on both the organic and sponsored results listings.

Johnsson continues, "In the case of Three, to increase conversion rates through PPC advertising with over 50% on average per month while maintaining the budget in such a competitive industry is really impressive. All colleagues at Guava have excellent skills; together we make wonders come true!"

With tailored solutions Guava have found new opportunities to increase Three's visibility and respond to the increasing competition on the internet. In cooperation with Three, Guava has received an in-depth understanding of Three's market and profile.

Magnus Sjögren from Three added: "I am very satisfied with Guava, which handles both our PPC and SEO. The search engine optimisation results are really good, but the area where the numbers speak for themselves is within the PPC advertisement. Guava has helped Three to reduce costs and increase conversions, things that online marketing managers dream of."

"On the 12th of March, everyone at Three and Guava will keep their fingers crossed when the winner is announced at the Guldnyckel gala."

More information about the case can be seen at Guava Sweden: http://www.guava.se/alla-goda-ting-ar-3

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Luke Richards
Guava
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