Washington, DC (PRWEB) February 19, 2009
Wondering when another economic shoe will drop? How many thousands more will be losing jobs? Whether your organization/clients will survive? What the interacting viral effects of the downturn will bring to you and your colleagues?
Communitelligence, a communications media and training company, has been addressing these kinds of questions for the past two years.
Join corporate communications experts from corporate, non-profit, and government organizations for a problem-solving business symposium in Washington, DC March 4th and 5th. The conference is titled: Delivering Value in a Tough Economy: Rethinking Corporate Communications, 2009. To register, go to the Communitelligence website at http://www.communitelligence.com/content/ahpg.cfm?spgid=355&full=1
We believe that difficult economic realities require new agendas and new roles for communications, marketing and public relations professionals. Attendees will be able to share their experiences with very special panelists and a star keynoter from across an international communications spectrum--the best and brightest in the profession.
Last week when Communitelligence asked presenters where the greatest needs lie, they shared this with us:
Proving value: "One area that is ripe for re-examination and change is the common equation for proving the value of public relations," says panelist Mark Weiner, CEO of PRIME Research and author of unleashing the Power of PR: A Contrarian's Guide to Marketing and Communication. "At a time when resources are precious, PR must be one of those functions with a clear sense of what drives its own value equation in terms that are meaningful, measurable and reasonable."
New Media: Rethinking media engagement is critical this year, believes round table leader Greg Caires, Director, Public Relations, BAE Systems, Inc. "How PR professionals choose to either engage or ignore the new media sources has the potential to affect their employers in ways we have yet to imagine."
Trust: Keynote speaker Michael Morley, President, Morley Corporate Consulting and author of the upcoming Global Brand Book. "To be relevant in the new era, communicators will need to combine strong old-fashioned values with a mastery of the new techniques spawned by the digital revolution. Nothing less will be demanded by a general public disenchanted with the behavior and performance of institutions."
Andrew Gilman, President & CEO of CommCore Consulting Group will direct the March 4 Chief Communications Officer Boot Camp. This offers attendees a valuable opportunity to work on personal leadership and technical skills.
"In times like these," notes Gilman, "it is critical that communicators have a seat at the table. It's not just what you say, but how you say it and how you demonstrate communications leadership that counts."
Other PR, marketing and social media experts speaking during the two days include:
- John Bell, Executive Vice President / Creative Director, Ogilvy Public Relations Worldwide
- Roger Conner, Vice President, Marriott International
- Jack Holt, Chief of New Media Operations, Department of Defense
- Sharon Wamble-King, VP, Corporate Communication, Blue Cross Blue Shield of Florida
- Shonali Burke, Principal, Shonali Burke Consulting
- Ned Lundquist, Senior Science Advisor for Alion Science and Technology and Founder, Job of The Week
- John Taylor, Public Affairs Director, Sprint Nextel Corp.
- Debbie Weil, social media expert and author of The Corporate Blogging Book
- Jeff Porro, PH.D., Principal, Porro Associates
- Robert Holland, President, Holland Communications
- Donna Uchida, Communications Counsel, Gagen MacDonald
- Steve Lunceford, Director of Global Communications
- Michael Pranikoff, Director of Emerging Media, PR Newswire 4: Reframing Media Strategies
- Greg Caires, Director, Public Relations, BAE Systems, Inc.
Among the issues that will be tackled during Rethinking Corporate Communications are:
- Ways to raise performance and credibility
- Imperatives for corporate communications change
- Managing business storms
- Measuring communications ROI
- A dazzling election to a painful economy
- Shoestring impacts: Using the best tools
- The Authentic Enterprise
- Social Media Resistance
- Reframing Media Relations
If you are struggling with any of the issues above, you are far from alone. Join your peers at this program. Become part of shaping solutions to a set of daunting problems.
Communitelligence produces How-to webinars, CDs, workshops and conferences focused on emerging business communications trends and skills. Sensitive to the new economic realities, Communitelligence is offering new pricing options to help make all its 2009 conferences more affordable. This includes special pricing for groups, non-profits, small businesses, government agencies and any communications professional confronted with a recent job loss.
For more information, contact:
John Gerstner, President, 480-816-5550