Aprimo Positioned as a Leader in Marketing Resource Management Magic Quadrant

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Evaluation based on completeness of vision and ability to execute.

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Aprimo customers using our MRM applications include many of the largest marketing organizations worldwide

Aprimo, Incorporated, a global provider of software for Enterprise Marketing Management (EMM), today announced it has been positioned by Gartner, Inc. in the leaders quadrant in the “Magic Quadrant for Marketing Resource Management Magic Quadrant,” report*.

Gartner’s MRM Magic Quadrant defines "Leaders" as companies that “demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprise-wide and global implementations that extend MRM across the marketing organization and outside the database marketing domain. Leaders successfully articulate business propositions that resonate with buyers.” The Gartner Magic Quadrant for Marketing Resource Management was published February 9, 2009 and written by Kimberly Collins.

"It's an honor and a privilege to be in the Leaders Quadrant in Gartner's MRM Magic Quadrant," said Bill Godfrey, CEO of Aprimo. "Our vision to automate the end-to-end marketing value chain drives our product development to provide our customers with innovative and comprehensive applications to accelerate their marketing productivity. And our customers view MRM as the foundation for supporting an enterprise marketing management solution. In my opinion, being in the Leaders Quadrant validates our vision and commitment to providing that foundation and keeping our customers’ needs at the forefront of our product development.”

"Aprimo customers using our MRM applications include many of the largest marketing organizations worldwide,” said Bob Boehnlein, Aprimo CMO. “Our customers have achieved significant benefit from our software in taking cost out their marketing organization.. They do this by eliminating waste and streamlining their processes. Aprimo has been the facilitator of higher productivity with fewer resources.”

Widely recognized as an industry-leading marketing operations software solution, Aprimo Enterprise MRM provides a full spectrum of capabilities to improve Planning & Financial Management, Production Management and Workflow, and Brand Content Management to help streamline marketing process and accelerate marketing productivity.

*About the Magic Quadrant
The Magic Quadrant is copyrighted February 9, 2009, by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Aprimo
Aprimo is a leading provider of marketing software and services that enhance the productivity and performance of marketing organizations. Aprimo’s integrated suite of applications, Aprimo Enterprise™, improves alignment across the Marketing Value Chain (the business processes that connect corporate, brand, field marketing, and external marketing suppliers and agencies), and enables the execution of multi-channel marketing campaigns. Aprimo Enterprise is based on the Enterprise Marketing Backbone, Aprimo’s innovative service oriented architecture (SOA), which eliminates marketing as an island of information within the enterprise. Aprimo provides solutions primarily to large enterprises and medium-sized businesses worldwide, including some of the largest companies in the automotive, consumer packaged goods, financial services, life sciences, retail, technology, and telecommunications industries. For more information call + 1.317.803.4300 or visit http://www.aprimo.com.

Media Contact:
Wes Moore
Director of Product Marketing for MRM
Aprimo
919-302-4790

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