Brand Thunder Brings the Boom to Custom Branded Browsers New Feature Enables Real-time Switching of Browser Enhancements

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Brand Thunder, the branded browser specialists, announced today its feature release of the Brand Thunder Boom, which allows dynamic switching of the Internet browser look, feel and functionality.

Brand Thunder LLC (http://www.brandthunder.com), the branded browser specialists, announced today its feature release of the Brand Thunder Boom, which allows dynamic switching of the Internet browser look, feel and functionality.

Booms provide lightweight themes that can change background images, colors, navigation buttons and tabs. They can also add toolbars with custom navigation and widgets as well as sidebars for videos, pictures, music, news and more. The user can switch from one Boom to another without restarting their browser.

"The more we learned about use of the custom browsers, the more we realized seamless transition from one to the other was important," explained Michael Kaply, Software Engineer for Brand Thunder and developer behind the Boom technology. "In true creative fashion, the solution came to us when we were looking at a completely different issue."

"We really make an attempt to listen aggressively and respond quickly to the needs of our users," said Patrick Murphy, founder and CEO of Brand Thunder. "And to our mutual benefit, they often identify improvements that were not yet on our list."

About Brand Thunder,
Formed in April 2007, Brand Thunder creates a more persistent presence between corporate brands and their Internet consumer through its branded-browser customization, which leads to increased website visits and revenue. Through a software installation, end users change the look and feel of their Internet browser into an immersive experience from their favorite sports team, entertainment franchise or internet site. The customized browsers feature official logos, colors, content and functionality, but can also extend capabilities including video, music players or other Internet widgets. Current business partners and clients include the Huffington Post, Major League Soccer, NASCAR, NCAA, NHL, Starpulse.com, Universal Music and Yahoo!. Samples found at http://brandthunder.com/gallery/.

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