The GigaOM Network's Earth2Tech Announces Its Green:Net LaunchPad Finalists: 10 Startups That Are Using Infotech to Fight Climate Change

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Earth2Tech, one of the leading greentech publications online, has selected 10 promising startups to debut their company at Green:Net, the first green conference for the Internet technology industry. These 10 companies are using information technology tools to fight climate change in innovative ways.

Green:Net - The First Green Conference for the Internet Technology Industry

The Green:Net team has been pouring over business plans and PowerPoint presentations for the past few weeks, searching for innovative young companies that are leveraging Internet and computing technologies to fight climate change. The number of submissions were overwhelming, but the team whittled down the many good candidates to the 10 early-stage startups who will present their ideas onstage at Earth2Tech's Green:Net conference in San Francisco on March 24, 2009.

Many people will not be familiar with the 10 selected startups for Green:Net's LaunchPad because most haven't launched or raised funding yet. The Green:Net team believes you will be hearing a lot more about them -- they're innovators who are developing software, wireless networks, consumer electronics, and web tools to reduce energy consumption or boost clean power.

Here is the full list of Green:Net LaunchPad10:

1) Visible Energy: There are a couple companies called Visible Energy out there, most of them focused on representing energy consumption data. Green:Net's selection has a big picture of a UFO-looking gadget on its site, has an iPhone app, and is still in stealth mode. Their demo at the Green:Net LaunchPad will identify the mysterious energy object. The team has gotten a sneak peak, and we think you'll be impressed.

2) PacketPower: The company uses "smart power cables" that monitor power consumption and temperature to help IT organizations see the energy consumption of their hardware on a small scale. PacketPower is producing its cable-based tech now and will be at commercial scale in the summer.

3) FarmsReach: FarmsReach is a web-based tool that helps local food sellers and farmers streamline their logistics and sales. With easier online management, more organizations and institutions can buy locally-grown food and more local farmers can find a marketplace online. That all results in lowered energy consumption for the creation and transportation of food.

4) dot UI: dot UI is a stealthy startup working on open-source middleware called OpenURC that can bring all networked HVAC controls, light switches, consumer electronics and web services together in a single user interface. The tool can help utilities deliver demand response tools and enable residents to control their appliances.

5) GreenWizard: The company's web-based software creates a marketplace for the analysis and purchase of green building materials. Architects, engineers and contractors can use it to source green building products and suppliers.

6) Adaptive Meter: Adaptive Meter is a group of developers that are using gaming and entertainment to take energy data and make it more effective in changing consumption behavior. Their product, Lost Joules, is a competitive stock-market style game that enables users to place bets on energy consumption data using virtual currency. The company hopes to build its game using Google's PowerMeter API once it becomes available.

7) Wattbot: While Earth2Tech covered Wattbott a few months ago, the team thought the young company's tool, which acts as a sort of middle man for interested consumers and energy providers, was a smart use of Web 2.0 and clean power.

8) This Finnish startup is building social networking tools around green communities. While a lot of social networks have been created to tap eco sensibilities, OneDidIt specializes in taking consumption input data and transforming it into information that can affect energy consumption behavior.

9) The Almanac: The Almanac is working on an online tool called the Consumption Log, which takes information like credit card purchases and uses it to create a visualization of consumption information. The Consumption Log seeks to automate, as much as possible, the data collection for energy information, and will use its data sets to compare consumption info between users.

10) BLDG 2.0: The folks at the decades old Case Design firm are working on developing open-source-based online tools and protocols to provide meaningful and actionable feedback on building energy performance to designers, owners and occupants. While there are several proprietary tools that can deliver this, the BLDG 2.0 tool will help provide an open standards-based interface and API for consistent, standardized performance data for building energy. The firm's been around the block, but the concept is bleeding edge.

Purchase Tickets To Meet These Greentech Innovators:
Be there to see the LaunchPad10 debut their ideas. Tickets are on sale now at a super saver rate of $395 with a regular price of $495. The discounted rate is only available until the February 28, 2009. Interest is strong and early purchase is advised. Buy your ticket to Green:Net now.

For sponsorship inquiries, please contact Mike Sly at sly (at) gigaom (dot) com or by phone at (415) 235-0358.

About Earth2Tech:
The threat of global warming has inspired a new wave of entrepreneurs and innovators to develop technology that could ultimately save our planet. Earth2Tech, edited by Katie Fehrenbacher, leads the industry with breaking news on the hottest cleantech companies -- be they in solar, biofuels, wind, energy efficiency, green IT, water or other materials -- and provides smart, focused analysis of the cleantech industry, funding environment and regulatory climate. Earth2Tech keeps all members of the eco-ecosystem -- from entrepreneurs and investors to students, researchers and policymakers -- informed.

About The GigaOM Network:
The GigaOM Network is a leading provider of publications and events for the technology and entrepreneurial markets worldwide. Founded by award-winning journalist Om Malik, The GigaOM Network is an online publishing company whose network of news sites reaches more than 2 million readers worldwide and provides news and insight on the developments disrupting the world of technology. The GigaOM Network includes seven award-winning sites: GigaOM covers the business of broadband, VoIP, infrastructure, mobile and wireless; WebWorkerDaily covers the future of work in a web world; NewTeeVee covers the business of online video; Earth2Tech covers the business of green technology; OStatic is a web application, news site and community looking at open-source solutions for business; jkOnTheRun offers news and insight on mobile devices; and TheAppleBlog is a leading source of information for Apple users. The GigaOM Network also produces industry-leading events, including annual conferences: Structure, Mobilize, NewTeeVee Live and Green:Net.

Joanne Wan
Earth2Tech, part of The GigaOM Network
press (at) Earth2Tech (dot) com
Phone (415) 370-3356


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