It’s a low cost tool that can help organisations generate new leads quickly and easily.
(Vocus) February 18, 2009
Leading mobile marketing firm http://www.txtlocal.com have cut their shared Short Code (60777) price by 66% in a bid to make Mobile Marketing more affordable to small businesses hit by the current economic downturn. The move is already paying off with a number of existing clients upgrading their service to include a short code.
Short Codes are mainly associated with TV and Radio broadcasters running text to win competitions and voting initiatives aimed at viewers and listeners. However, Txtlocal aim to change the perception that short codes are only for big business enterprise by targeting SME’s and educating them on the benefits of mobile marketing for lead generation and customer service purposes.
The top sectors making the move include hair & beauty salons, finance companies, golf clubs and local councils. Feedback confirms that the primary goal of these businesses is to build an opt-in list of customer numbers to further engage.
A Short Code can be set up within 24hrs and by publishing it on all marketing material, websites and adverts, businesses give customers the opportunity to opt-in to their contact database. This in turn gives businesses highly qualified customer and prospect data to send sales promotions.
Txtlocal Director Alastair Shortland is enthusiastic about the new price change and believes it will lead to more growth “From a price perspective we want mobile marketing to be affordable to all SME’s and public sector organisations, from local chip shops to churches, charities and councils.”
He continues “It’s a low cost tool that can help organisations generate new leads quickly and easily.”
A Txtlocal Short Code 60777 is now available for a setup fee of £50, with an ongoing monthly operating fee from £25.
For further editorial information and requests for interviews or high resolution images contact Marketing / PR Kathryn Mann at Txtlocal on 0845 009 3188 or email firstname.lastname@example.org
Notes to editors:
http://www.txtlocal.co.uk was launched in 2006 and is now the one of the UK’s leading business SMS text messaging companies behind many of the short messaging text numbers on television today. http://www.txtlocal.co.uk has clients from a wide variety of sectors including Subway, Blacks Leisure Liverpool University, Estee Lauder and Nationwide.
They offer a range of services for a variety of organisations including pubs delivering 2 for 1 offers to local customers, bands making direct contact with fans, holiday parks promoting evening events, theatres growing an opt-in customer list to announce last minute tickets or even GP surgeries and mechanics sending appointment reminders by text.