SES New York Offers Search Engine Marketing (SEM/SEO) Training Courses

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Search Engine Strategies (SES) New York will feature two full days of training for marketers to learn the ins and outs of pay per click, blogging, SEO, metrics and more. The SES Training will be held Monday, March 23. A second day of hands-on workshops hosted by Bruce Clay and Web Analytics Association will be held Friday, March 27 at the Hilton New York.

Search marketing is the fastest growing discipline of marketing. It doesn't matter if you're new to the field or are an experienced web marketer - there is always more to learn. We have more hands-on training at SES New York than at any other digital marketing show because our attendees are the ones that stay on top of their game.

As budgets continue to shift from print, direct mail and other traditional marketing practices to search engine marketing, online marketing conference Search Engine Strategies (SES) New York, taking place March 23-27, will feature two full days of training for marketers to learn the ins and outs of this rapidly growing sector. The SES Training (http://www.searchenginestrategies.com/newyork), historically held on the last day of each show, will kick off SES New York on Monday, March 23. Marketers can then apply the knowledge they gain from the show during hands-on workshops hosted by Bruce Clay and Web Analytics Association on Friday, March 27 at the Hilton New York.

As search marketing becomes a significant item in every successful business' marketing efforts, marketers, web developers, search engine optimization (SEO) consultants, search engine marketing (SEM) specialists and PR professionals all need stay up-to-date with the latest knowledge and tactics. These search marketing workshops provide the practices, applications and hands-on exposure needed to become (and remain) a top performer in the field. Registrants will leave these intensive workshops with the skills to improve their web visibility and business ROI.

SES classes include:

-Search Engine Marketing Metrics & Myths: searchenginestrategies.com/newyork/training.html#sem-metrics-myths
-How to Create a Successful In-House SEO Program: searchenginestrategies.com/newyork/training.html#in-house-seo
-Making Pay Per Click Pay - Best Practices in Pay Per Click Advertising: searchenginestrategies.com/newyork/training.html#pay-per-click
-Landing Page Testing Crash Course: searchenginestrategies.com/newyork/training.html#landing-page
-Blogging for Business: searchenginestrategies.com/newyork/training.html#blogging-business
-Search Engine Optimization (SEO) Workshop: searchenginestrategies.com/newyork/training.html#seo

Matt McGowan, Vice President and Publisher for Incisive Media's Interactive Marketing Group, including Search Engine Strategies, SearchEngineWatch.com and the ClickZ Network said, "Search marketing is the fastest growing discipline of marketing. It doesn't matter if you're new to the field or are an experienced web marketer - there is always more to learn. We have more hands-on training at SES New York than at any other digital marketing show because our attendees are the ones that stay on top of their game."

Further, search engine optimization and internet marketing company Bruce Clay, Inc. is offering a one-day SEO training course on Friday, March 27. The concentrated one-day SEO course will cover search engine-friendly tactics and proven strategies for optimizing a web site. Ethical SEO best practices taught will include proper keyword selection, content analysis and editing, avoiding spam, link building and more. Students will also receive a free one-year subscription to the SEOToolSet, which is Bruce Clay's full suite of industry-leading SEO tools and reports.

The Web Analytics Association has also partnered with SES New York to host two day-long workshops on Friday, March 27 that focus on online marketing campaign measurement and web analytics for site optimization. Marketers responsible for driving traffic through online advertising, search, or email marketing, improve navigation, increase engagement and improve conversion rates will learn the keys to success.

Those who register by Friday, March 6, 2009, for SES New York will save $200. For more information on SES Training workshops, see searchenginestrategies.com/newyork.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit http://www.incisivemedia.com.

The American Lawyer, Daily Business Review, Legal Week, Post, Risk, Real Estate Forum and Search Engine Strategies are trademarks or registered trademarks of Incisive Media, LLC or affiliated entities.

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