Small-Town Mineral Makeup Company Invited to Attend 2009 Oscars

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A small-town mineral makeup company from rural Twin Falls, Idaho, has been invited to be a part of Billboard Magazine Celebrity Gifting Lounge at the 2009 Academy Awards, where they will have the chance to get their products into the hands of movie stars.

Purity Essential Mineral Makeup, a natural cosmetic line based in rural Twin Falls, Idaho, will make its national debut at this year's Academy Awards. The product will be one of the featured gifts given to nominees on Oscar night in the celebrity gifting lounge hosted by Billboard Magazine and Children Uniting Nations.

Tonja Valdez, founder of Purity Essential Mineral Makeup and owner of Purity Spa and Wellness Center, is a licensed practicing esthetician in Twin Falls. She developed the makeup when she determined that her clients' needs for a superior quality makeup were not being met.

"Our goal in developing Purity Essential Mineral Makeup was to create a makeup line with the same high quality of the skin care products used at Purity Spa that women could use at home." The product is totally free of paraben, talc, bismuth oxychloride and other harsh ingredients used in some mineral makeup formulas that can cause skin problems in many women.

In addition to the Billboard Magazine celebrity gifting lounge, Purity Essential Mineral Makeup also will be participating in the Academy Awards preview party and the post Oscar party.

"We are very privileged to be included in this special occasion," Valdez said.

For more information about Purity Essential Mineral Makeup visit or call (208) 734-7873.


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Tonja Valdez

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