AdPerfect Hires Sean McDonnell as Executive Vice President of Online Advertising Solutions

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AdPerfect announces hire of Sean McDonnell. McDonnell will oversee the company's Online Advertising Solutions division.

We are very excited to have Sean onboard

AdPerfect has hired Sean McDonnell as Executive Vice President of its Online Advertising Solutions division. Sean will lead AdPerfect's online sales efforts and oversee ReviNet, the company's ad network optimization service.

Sean has over 15 years of advertising and marketing experience and most recently led the Boston.com Sales Team, one of the fastest growing divisions within New York Times Digital. He is a member of the Internet Advertising Bureau's MIXX Awards Committee, as well as the NNN Internet Advisory Council. He has been a featured speaker overseas for IFRA.

"We are very excited to have Sean onboard," said David Gilmartin, Sr. Vice President of Advertising and Marketing. "He is a proven leader in the digital space and is the ideal person to lead our rapidly growing Online Advertising Solutions division".

"Sean brings a publisher's perspective to complement our innovative ReviNet technology platform. His understanding of publishers' needs and challenges in the remnant space provides our clients with a unique insight and perspective on how to effectively maximize remnant advertising revenue."

ReviNet utilizes proven technology to optimize multiple ad networks, significantly increasing revenue and reducing administrative costs. ReviNet effectively manages ad network relationships on behalf publishers to improve CPM rates and ensure the serving of higher-quality ads.

AdPerfect specializes in creating innovative advertising solutions designed to provide publishers with performance-driven and revenue-generating ads across online and integrated media platforms. The company maximizes revenue for publishing sites through ReviNet, its network optimization service. AdPerfect's clients include over 100 top online and multi-channel publishers and the organization has offices located in Boston, Vancouver, and Australia. AdPerfect is a service market of Media Management Technologies, Inc.

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Jenny Moniz
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