San Diego, CA (PRWEB) February 21, 2009
MEA Digital (http://www.meadigital.com) today announced that despite the recession, longtime client Oakley posted a 19 percent year over year increase in holiday revenue from its online marketing campaigns.
"By implementing an integrated and coordinated mix of advanced online marketing tactics, MEA Digital was able to help Oakley sustain growth during what was now clearly the most difficult holiday market in decades," said John Hartman, president of MEA Digital. "As the marketplace becomes increasingly unpredictable, the agency has been able to exploit the online medium and identify cost-effective methods to communicate and influence its core audiences."
MEA Digital's tactics in 2008 included expanding Oakley's search engine marketing keyword portfolio, implementing aggressive bidding strategies and optimizing traffic from organic searches. Additionally, the agency expanded Oakley's affiliate program to include seasonal partners, promotions and performance incentives. MEA Digital also launched brand awareness and social marketing campaigns on behalf of Oakley.
"In 2009, we'll take what we've learned and implement additional tactics to create an even more effective marketing mix," added Hartman. "Further expansion and improvement of paid search efforts, retargeting capabilities, analytics segmentation, landing page optimization, recruitment of new affiliates and customer retention are all planned. Our singular goal is to keep Oakley moving forward as the competition falls behind in this tough economic climate."
About MEA Digital
MEA Digital, (http://www.meadigital.com), is a top 50 interactive marketing strategy and services firm with offices in San Diego and New York that helps national and international brands such as Oakley, Mitsubishi, Nickelodeon and Odyssey make the most of the digital medium. The agency's full-service capabilities include website design and development, online advertising, emerging media strategies, email marketing and search engine marketing.
About Oakley, Inc.
Oakley, Inc. (http://www.oakley.com) is a sport and lifestyle brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading optical technology, the company manufactures and distributes high performance sunglasses, prescription lenses and frames, goggles, apparel, footwear, and accessories. The essence of the brand is communicated through hundreds of professional and amateur athletes who depend on Oakley products to provide them with the very best while they redefine what is physically possible.