New Public Relations Training Board Teaches Businesses and Nonprofits Do-It-Yourself Publicity Skills

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New Public Relations Training Board seminars help businesses and nonprofits boost awareness, sales and income. The Public Relations Training Board also offers a 1-2-3 Kickstart Public Relations Program that provides training in PR skills plus three months of consulting service by veteran professionals Dick Pirozzolo and Mike Salius. Training gives these organizations the skills needed to get positive newspaper, TV, magazine and blog coverage without the high-cost of hiring big PR agencies or senior PR executives

Two leading authorities on Public Relations and marketing founded the new Public Relations Training Board to help corporations and non-profit organizations build their in-house public relations capability and boost positive media coverage.

"The Public Relations Training Board ( comes at a time when start-ups, established businesses, charities and foundations need to cut costs while finding innovative, low-cost ways to market products or raise money. Our training gives these organizations the tools they need to get positive newspaper, TV, magazine and blog coverage without the high-cost of hiring big PR agencies or senior PR executives," says Mike Salius.

Salius represented Oprah Winfrey's Harpo Productions, MassMutual Insurance Company's forerunner and increased financial support for several charities and foundations based in New England. He co-founded the Public Relations Training Board with Dick Pirozzolo, long-time Boston public relations figure, consultant to WBZ-TV (CBS), leader in normalizing US-Vietnam trade relations and author of books on homebuilding and corporate biographies.

The Public Relations Training Board offers seminars for senior and mid-level managers. Its Kickstart 1-2-3 Program combines in-house training with 90 days of outside professional help to build an effective public relations department in-house.

Kickstart is perfect for organizations with a big story and small budget. The Kickstart 1-2-3 Program includes one day of intensive public relations training for two managers, two professionally-written news releases, distribution to the national media, up to 100 media contacts, plus three months of ongoing PR consulting to kickstart positive publicity in main stream media and the exploding Web and social media.

The Public Relations Training Board also offers Senior Management One Day Programs for CEOs and top managers as well as Two-Day Team Seminars to train staff members in developing and implementing communications strategies that work.

"We've assembled a team of PR pros, journalists, TV media specialists, public speaking coaches, speechwriters, and marketing experts," says Dick Pirozzolo, adding, "With our talent pool, we have the ability to create custom training programs that suit the specific communications needs of any organization."

Dick Pirozzolo, APR , is a member of the PRSA Counselors Academy. He founded Pirozzolo Company in Boston over 30 years ago. He has led seminars for trade associations, high-tech managers, energy and oil executives and engineers from the US, Kazakhstan and Vietnam. Pirozzolo Company Public Relations serves clients in he US, Japan, Vietnam, Germany, Great Britain and Israel.. He has generated publicity in BusinessWeek, Forbes, The Wall Street Journal, and CBS Evening News.

Michael Salius, APR, is CEO of Salius Communications, a greater Harford, Connecticut PR firm since 1990. He is past president of Connecticut Valley Chapter of the Public Relations Society of America and a national delegate to the preeminent professional public relations organization. He was named PR practitioner of the year in Connecticut. Salius Communications meets the strategic communications needs of national, regional and local clients. He started the firm following more than a decade as a communications and marketing professional with two FORTUNE 500 corporations. He represented DUKE Energy and other major energy companies in the development of new production and delivery facilities. He has trained CEOs and senior managers on media interviewing skills and guided financial services, energy, and educational organizations through crisis situations. He is known for increasing financial support for nonprofit organizations and foundations.

To learn more about the Public Relations Training Board visit or telephone 866-399-4000.

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Mike Salius
Public Relations Training Board
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