Denver (PRWEB) February 21, 2009
On January 15, 2009, Kurt Hansen and Mile High Sports Radio AM 1510 announced Hansen's Race Central Radio show will debut on its new home Fridays from 10:00 a.m. to 12:00 p.m. The weekly show covers all facets of NASCAR, motor sports and motor sports celebrities and has been a staple for racing fans for eight years in the Rocky Mountain region.
Mile High Sports Radio CEO, Kevin Medina, said that partnering with Race Central is a natural addition to the station's lineup, "Race Central really helps us round-out our commitment to be Denver's sports leader. In addition, Kurt is a well-known and respected national personality whose take on motor sports is fun, fast-paced, controversial, a bit edgy and very much in line with the personality of Mile High Sports."
After several years on other stations in Denver, Hansen said that Mile High Sports offers a great opportunity to extend the Race Central brand, "'Mile High Sports' multi-media platform offers us a great mechanism to extend our reach and deliver information to race fans on a much broader scale - and during primetime. This exciting new partnership not only moves us to a two-hour primetime weekday slot, but gives us an armada of additional programming and marketing assets to better promote Race Central Radio and TV. It also greatly enhances all of our partners and sponsor's presence through our mutual radio, TV, email blasts and magazine outlets. Our move to primetime radio in weekday programming also gives our sponsors an additional listener audience to which their advertising message will be delivered for even greater marketing results. This partnership is truly a programming and marketing coup for our listeners, viewers and all our partners."
About Race Central
Race Central TV, Race Central Radio and Race Central Web casts are the productions of Motorsports Media Group, Inc. Founded by former Champ Car World Series Formula Atlantic, French F-3 and USAC West Coast Midget Championship driver and current motorsports insider Kurt Hansen, Race Central brings the greatest names in motorsports to race fans throughout America and the World via multiple platforms: TV, radio and web casts. Race Central TV and Radio reaches tens of millions of American homes and Consumers weekly via Radio, Streaming Internet Broadcasts, IPTV, Mobile Downloads, e-mail blasts, Mile High Sports Magazine and the Altitude Sports & Entertainment Television Network as well as our just-announced partnership with a new worldwide network built for men - MavTV, MavTV is an exciting and cutting-edge 24-hour HD television network. MavTV will not only expand Race Central TV's reach in the United States, but will also distribute the show globally to Europe, South & Central America, New Zealand, Australia, Canada and parts of Asia. The partnership brings many assets and enables its many sponsors and partners to reach their target audiences with marketing horsepower. "The partnership with MavTV is a fantastic opportunity to extend the Race Central brand and reach a large, untapped, affluent audience for our sponsors. The show will air in HD around the world and is a perfect fit for the type of high-impact and exciting content we offer our viewers. Our sponsors could not be happier with the increased exposure they gain and the value a partnership offers new sponsors moving forward is second-to-none," said Rich Branch, Executive Vice President of Race Central. Race Central is presented weekly by STP Concrete, Daveco Liquors', Colorado National Speedway, Bimmer Haus Performance, Stuggart MBZ, The Motor Sports Country Club-The Ring of The Rockies, Race Central Radio can be heard every Friday from 10- Noon MST on Denver's Sporting News Radio Network, Mile High Sports Radio AM 1510 and can be heard around the world via the World Wide Web by going to http://www.racecentralmedia.com and clicking the "listen live" link, for more information visit http://www.racecentralmedia.com. All Race Central TV Broadcasts can also be seen at http://www.racecentral.tv, our streaming television site. For Sponsorship or Partnership opportunities, please contact Rich Branch, E.V.P. of Race Central TV and Radio Network Partners at 949.200.7369 or rich at racecentralmedia dot com.
About Mile High Sports
Mile High Sports Radio 1510 AM KCKK is the home of the, Denver University Pioneers, Denver Nuggets, Colorado Avalanche, Mountain West Conference, Air Force Football and Basketball, Colorado 14ers, Colorado Mammoth, and Colorado Rapids. The station is an affiliate of the Sports USA Radio Network for NFL games and select NCAA football games. The station is part of the Mile High Sports media family, including Mile High Sports Magazine, Mile High Sports TV, Mile High Sports Daily Email and MileHighSports.com.
MavTV is a 24-hour cable and satellite television network targeting the male demographic. It was launched on October 1, 2004 and is available in over 70 markets across the U.S., in Canada, the UK, Australia, among others internationally. With a variety of original programming that includes series like "AMA Motorcycle Racing," "American Tailgater," "Bikini All Stars," "Ultimate Combat Experience," and "Lucas Oil Motorsports Events." MavTV continues to grow and added an HD feed in August 2008. In March 2008, the independently owned and operated MavTV partnered with Lucas Oil Products (http://www.lucasoil.com) in a comprehensive strategic agreement that includes a significant investment by Lucas Oil in MavTV over the next four years.
Contact: Marketing and PR at Motor Sports Media