Survey by Russell Research says Americans Already feel the Effects of the Economic Crisis

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New tracking research of 1,000 U.S. Households, completed by Russell Research February 16, shows that two-thirds (65%) of Americans believe the economy has grown "worse" over the past month and that 84% feel their household has been directly affected by recent economic changes.

Current results from our U.S. Households & The Economy study make it clear that Americans are feeling the negative effects of recent economic changes, and in all manner of ways - from job loss/job anxiety to having to go deeper into savings, delaying payment of some bills, and of course, watching retirement and other savings diminish.

New York, NY -- New tracking research of 1,000 U.S. Households, completed by Russell Research February 16, shows that two-thirds (65%) of Americans believe the economy has grown "worse" over the past month and that 84% feel their household has been directly affected by recent economic changes.

According to Larry Hooper, a Russell partner, "Current results from our U.S. Households & The Economy study make it clear that Americans are feeling the negative effects of recent economic changes, and in all manner of ways - from job loss/job anxiety to having to go deeper into savings, delaying payment of some bills, and of course, watching retirement and other savings diminish."

"However," Hooper adds, "Americans are also deploying a range of coping techniques, including spending less/charging less; shopping at lower-cost retail outlets, and buying lower-priced products and brands. In addition, the data show that many are postponing or altering plans - for example, delaying career changes or retirement, postponing vacations, and foregoing major purchases."

Russell will update its U.S. Households & The Economy findings each month, with trending of data to show long-term changes and effects.

Methodology
Russell Research's U.S. Households & The Economy tracking research is conducted monthly among an online sample of 1,000+ adults, who report on economic impact across their entire household. The sample was weighted to match the gender, age, and geography of the U.S. adult population. In theory, with probability samples of this size, one could say with 95% certainty that the results have a statistical precision of +/- 3.1 percentage points of what they would be if the entire adult population had been polled with complete accuracy. In addition to sampling error, question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of public opinion polls. This online survey is not a probability sample. The current study was conducted February 13-16, 2009.

About Russell Research
Founded in 1946, Russell Research is one of the pioneer firms in the market research industry. Today, Russell is among the industry's top custom research firms, with a seasoned staff of strategically-driven research professionals providing expertise and service for a wide range of customer and business product categories. Russell's diverse client list includes Fortune 1000 companies, mid-size and smaller enterprises, government agencies, advertising agencies, and consultancies.

Media Information:
Jay Gargiulo, Russell Research, Inc.
jay.gargiulo (at) russellresearch (dot) com

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