Media Logic's Webcast Profiles the Making of a Strategic Concept for the Cornell University College of Engineering

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Watch Media Logic's new Webcast profiling its new, powerful 'Parallel Structures' strategic concept for the Cornell University College of Engineering at

The final outcome is proof positive of the collaborative relationship we share with the college. We look forward to continuing our relationship and building on this success.

Media Logic, a leading higher education marketing firm, has launched a video case study profiling the new, powerful "Parallel Structures" strategic marketing concept developed for the Cornell University College of Engineering. To view the video case study, go to

Cornell's College of Engineering is one of the top engineering programs in the country. However, the college was seeking to reach new heights in national and global prominence. To do this, the college realized that it had to do a better job of showcasing the distinctive characteristics that set it apart.

Focus groups and surveys were leveraged to gather input from all of College of Engineering constituents, including internal staff, current students, prospective students, alumni, corporate partners and peer institutions, to uncover the college's unique attributes.

A positioning platform was then developed that highlighted the college's uniquely interdisciplinary, collaborative approach to innovation and its connection to the world-class resources of Cornell University. Ultimately, this work was translated into a series of high-profile communications targeted to corporate partners, donors, prospective graduate students and other key constituents, promoting the collective strength of the college's 12 departments as well as their individual specialties.

View the Video Case Study to Learn More about the Cornell University College of Engineering Project

To learn more about the development of the college's marketing concept as narrated by Janet Hiser, senior account supervisor at Media Logic, and to see examples of the college's new marketing material, visit Media Logic at

To hear Janet's podcast discussing the Cornell College of Engineering's "Parallel Structures" strategic marketing concept and its new marketing materials, go to

"We selected Media Logic as our communications partner based on its past success with the Cornell Johnson Graduate School of Management, as well as its extensive experience with other higher education institutions," says Barbara Cain, director of engineering communications, Cornell University. "We are very pleased with the final product and are confident we now have the strategic marketing foundation to meet our communications goals."

"We are proud that Media Logic was selected to help Cornell's College of Engineering showcase its unique strengths," says Janet Hiser at Media Logic. "The final outcome is proof positive of the collaborative relationship we share with the college. We look forward to continuing our relationship and building on this success."

About Media Logic
Media Logic is a strategic marketing and communications firm specializing in brand development, revenue generation, marketing planning and integrated communications. Founded in 1984, Media Logic is headquartered in Albany, N.Y. with a West Coast office in Oakland, C.A. With annual capitalized billings in excess of $63 million, the agency provides marketing services for a wide range of industries. Higher education clients include Binghamton University, Hofstra University, Excelsior College, Monmouth University, State University of New York College at Plattsburgh, the Johnson School at Cornell University and Purchase College. Media Logic is ranked by Advertising Age as one of the nation's top 250 advertising agencies and a top 100 agency by PROMO magazine. Visit for more information.

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