New Lyra Webcast Discusses Eastern European Printing Opportunities in the Czech Republic, Hungary, Poland, and Russia

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Lyra Research will host a live Webcast called "Eastern European Small Business Printer Opportunity: A Kano Study of Print Requirements" on Thursday, February 26, 2009, at 7 a.m. EST (or 12:00 GMT). The Webcast will be presented by Larry Jamieson, director of Lyra's Hard Copy Industry Advisory Service; Peter Mayhew, senior European analyst; and Jiqiang Rong, director of primary research, and it will focus on printing opportunities in four select Eastern European countries--the Czech Republic, Hungary, Poland, and Russia.

Lyra Research, the digital imaging authority (http://www.lyra.com), will host a live Webcast called "Eastern European Small Business Printer Opportunity: A Kano Study of Print Requirements" on Thursday, February 26, 2009, at 7 a.m. EST (or 12:00 GMT). The Webcast will be presented by Larry Jamieson, director of Lyra's Hard Copy Industry Advisory Service; Peter Mayhew, senior European analyst; and Jiqiang Rong, director of primary research, and it will focus on printing opportunities in four select Eastern European countries -- the Czech Republic, Hungary, Poland, and Russia.

The Webcast will also discuss Lyra's current plans to undertake a large multiclient study that will size these four Eastern European markets, identify vertical market trends, provide critical insight to help hardware and supplies vendors develop their in-country sales programs, and deliver a Kano analysis of the product features and benefits for customers in these four countries. The Webcast will also feature a tutorial about Kano analysis, and will explain how this type of analysis identifies key features that end users must have.

"One of the things that the Webcast will examine is how the countries of Eastern Europe definitely represent untapped demand. However, there are many factors that will play into profit opportunities, such as the general trend toward lower-priced hardware and lower print volumes," said Larry Jamieson, director of Lyra Research's Hard Copy Industry Advisory Service. "Vendors need to be smart when making plans to address these emerging markets, and our multiclient study can provide them with a realistic assessment of the opportunities available."

How to Register for This Webcast
To register for the free, live Webcast, go to http://register.webcastgroup.com/event/?wid=0690226094545. For those who are interested in the Webcast but are unable to attend the event, a Web archive will be available within 24 hours of the live event at http://www.lyra.com.

Additional Information Available
To receive additional information regarding the Webcast or the multiclient study, please contact Tom Sandock, director of client relations, at 617-454-2621 or tsandock@lyra.com if you are located in the United States. If you are located in Europe, please contact Peter Mayhew, senior European analyst, at 44-1270-629110.

About Lyra Research's Webcasts
Lyra Research's Webcasts provide attendees with engaging presentations regarding the digital imaging industry's hot-button topics. Lyra's Webcasts offer imaging industry executives, marketers, and analysts an accessible and informal resource for insight, as well as useful data points, on timely issues in the hard copy hardware and supplies industries. No special software is required to attend the Webcast. Only an Internet connection and browser and audio capability are needed.

Lyra Research: The Digital Imaging Authority
Lyra Research collaborates with imaging industry decision makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra's expert analysts and editors help clients devise and implement creative solutions to business challenges, arming them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra's custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner.

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