Atlanta, GA (PRWEB) February 20, 2009
Everyone from Fortune 100 CEOs to small businesses are worried about where revenue will come from in this economy. The pressure is on sales and marketing departments like never before.
As a result, companies are likely to have have salespeople working overtime right now on:
Deals they will never close
Deals that might be bad business
Worse, salespeople might not be working with hot prospects that would buy from them soon if they only knew about each other.
After years of research and live trials, a corporation in Norcross, GA, is releasing information B2B organizations can use to dramatically improve their salespeople's ability to select the right prospects at the beginning of the sales cycle, enhance salespeople's behaviors, and increase close ratios dramatically.
Michael Webb, founder of SPIF!, the professional educational forum for sales process improvement and sales kaizen, and the author of "Sales and Marketing the Six Sigma Way," will co-present with senior consultant Bill Bentley a new webinar and guidebook on
How to Define Qualification Criteria to Improve Forecast Accuracy and Enhance Selling Behaviors,
Thursday February 26, 2009, 3:00pm Eastern Time
The webinar is the second of two that will present the design principals and tips B2B executives need to know to make their sales flow like water - and get results fast. (the first event was held on Feb 19, 2009.) Registered participants to this event will receive access to the recorded the live event on Feb 26th, and the recorded versions of both events after wards.
Mr. Webb said, "Years of experience have shown that small changes can sometimes result in big improvements in revenue. Most B2B organizations overlook simple and powerful evidence they can get from their customers to create short-term improvements that can be sustained in the long term. Helping corporations to apply kaizen, the proven continuous improvement management approach, pays big dividends in sales and marketing. "
This webinar will be the seventh in a series Mr. Webb's company has provided to demonstrate how sales process improvement and sales kaizen enable specific, measurable increases in revenues and reductions in sales and marketing costs in 90 days or less. "The language and culture of sales and marketing can be fully connected to kaizen and process improvement approaches. More companies need to understand how easy and valuable these new approaches are," Mr. Webb said.
Michael J. Webb, President and founder of Sales Performance Consultants, is the foremost expert on sales process improvement. Michael and his team have helped companies such as ThermoFisher Scientific, MAQUET, Marriott, Replicon, Accelerent, WaterFurnace, and many others to make their sales funnels flow faster through evidence-based approaches such as Lean and Six Sigma. Michael delivered the keynote address to the first two conferences ever held on applying Six Sigma to marketing and sales. He also has extensive sales training facilitation and field coaching experience with hundreds of salespeople and managers in the U.S. and Canada. Michael is the author of "Sales and Marketing the Six Sigma Way" (Kaplan, 2006) and numerous articles. You can reach him at (877) 784-6507.