Decrease in Online Job Ads Increases Pressure on Job Seekers

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A recent survey shows a decrease in the number of online ads being posted in spite of ongoing hiring making a smart job search strategy absolutely critical.

A recent survey shows a decrease in the number of online ads being posted in spite of ongoing hiring, adding more pressure on job seekers to work smarter during their job search.

There was a significant decrease in the number of online ads being posted from November 2007 to January 2008 with Texas having the largest overall decline throughout the nation. This happened in spite of the state gaining new jobs - Texas employers added 153,600 jobs during 2008 even while unemployment rates rose by almost 1.5 percent.    

Online ad postings being affected are not surprising in light of rising unemployment, however hiring numbers aren't the only reason employers cut back on internet advertising. Employers will reduce usage because they can get more than a sufficient number of applicants with a single posting when so many more people are vying for available jobs.

Angela Loëb, job search consultant and author of What You Need To Know To Get A Job Now!, worked as a recruiter for fourteen years and has first-hand experience with this kind of market reaction. She recalls how it was to recruit through online advertising during the last economic downturn, "In 2003, I ran an ad on one of the leading job boards and got over 200 resumes in less than 24 hours. I only had to go through the first 50 before I found the right candidate. A colleague of mine received more than 1100 resumes when she ran an ad for a part time bank teller." Loëb adds that she held back from placing another ad for three months because she had so many job candidates on file to contact for future open positions: "If one ad brings you 200 resumes, you just don't need to keep posting more."

Loëb has teamed with two other experts - career coach, Jay Markunas, and resume writer, Michael Kranes - to present the Job Search Boot Camp seminar on Saturday, February 28th in Round Rock at the Wingate Conference Center. In addition to showing how to produce a resume that gets noticed and how to effectively demonstrate value during the interview and salary negotiation, this half-day program will help people learn alternatives to relying on the internet for their job search.

The fact that online advertising is down makes having a strategy other than simply sending out resumes to job boards absolutely critical. "There are more than 80 million resumes floating around on the internet. Only 3-8% of jobs are obtained from answering online postings, and now there are even less of both. All the more reason for job seekers to do what's necessary to stand out," says Loëb.

For additional information or to schedule an interview with members of the Job Search Boot Camp Group, contact Angela Loëb or visit


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