Gordon is a key player in the monetization of the web. In his career at The Wall Street Journal, Gordon proved that innovation is essential to revenue growth. His vast experience in online publishing will add a vital element to the adoption of Peer39's semantic advertising solution as standard on the web. We welcome his counsel as a strategic asset to the company
New York, NY (PRWEB) February 23, 2009
Gordon Crovitz, the former Publisher of The Wall Street Journal, has been named to the Advisory Board of Peer39, the global leader of online semantic advertising. Peer39's patented semantic technology enables publishers, portals, and networks to generate more revenue by automatically best utilize, classify and optimize their content inventory according to sellable advertising channels, page meaning, and sentiment.
"Gordon is a key player in the monetization of the web. In his career at The Wall Street Journal, Gordon proved that innovation is essential to revenue growth. His vast experience in online publishing will add a vital element to the adoption of Peer39's semantic advertising solution as standard on the web. We welcome his counsel as a strategic asset to the company," says Amiad Solomon, Peer39's CEO.
"Peer39 has built the most robust next-generation online monetization platform I have seen. The company's ability to match content with advertising by means of semantic technology is a solution that is a game-changer for online publishers and advertisers. Peer39's semantic targeting will take marketing to a new level of efficiency, benefiting all parts of online media, including online publishers, portals and advertisers, as well as consumers," says Mr. Crovitz.
Mr. Crovitz joins an Advisory Board that includes industry innovators Daniel Jaye, former President of TACODA (acquired by AOL), and Eytan Elbaz, founding member of Applied Semantics (acquired by Google), the inventor of AdSense.
Mr. Crovitz was also executive vice president of Dow Jones & Company. Under his leadership, "The Wall Street Journal Online" grew to more than 1 million paying subscribers, making it the largest subscription news site on the Web. He led numerous acquisitions, including those of MarketWatch.com, Private Equity Analyst and VentureOne. Mr. Crovitz received a bachelor's degree from the University of Chicago and law degrees from the University of Oxford and Yale Law School.
Peer39 is the global leader in semantic advertising solutions. Based on natural language processing and machine learning, Peer39's patented SemanticMatch™ semantic advertising technology maximizes revenue by understanding page meaning and sentiment, and then targets the most relevant, high yield advertising to the page. Peer39 partners with top-tier publishers, portals and networks to become the standard of semantic classification and monetization on the internet. Headquartered in New York City, Peer39 maintains a research and development center in Israel. Peer39 Labs conducts primary research in semantic web technologies resulting in a number of patents covering its technology and business practices. Peer39 is backed by blue chip investors including Canaan Partners, JPMorgan, Dawntreader Ventures, and leading industry insiders.