Thriving in a Tough Economy: Tips from Rocket 55, a Minneapolis SEO Company

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Rocket 55, a Minneapolis SEO Company, offers some free advice on how businesses can survive the current economic downturn and actually thrive.

Rocket 55 (], a Minneapolis SEO Company, offers some free advice on how businesses can survive the current economic downturn and actually thrive.

Many businesses are not well equipped to deal with the sudden downward shifts that current economic trends are bringing. There are many businesses that are struggling for the first time ever to maintain a level of activity that will merely keep them afloat. My business is no different, yet we have managed to produce numbers that exceed last year at this time.    All of that new growth can be linked to us taking drastic action and implementing new lead generation that has more than offset any losses we have experienced.

Don't cut advertising out, but spend smarter. For instance, yellow page usage continues to be replaced by online searchers. Google, is now the single largest originator of new business transactions.    This is the big reason that we at Rocket 55 feel so strongly about what we do with Search Engine Optimization. In many cases we are able to give businesses a new lead influx from top search ranking that is unparalleled in any other ad medium.

Create a marketing calendar and tracking sheet: Plan out new marketing activities that you and your employees can engage in, then chart out a course for the next four to six months. You should track what you have done and what activities had the best result.

Some Marketing Examples:

Referral program with current customers: Call on current customers and ask for referrals. Incentives are a big help with this type of referral.

Create a viral marketing campaign: Use social media networking (Twitter, Digg, Face book, Linked In) to keep in touch with customers and prospects. Remind people of the value added solution you are providing through your product or service.

Search Engine Optimization: Whether you are looking for a local Minneapolis SEO campaign or a Global SEO Campaign you should not ignore the importance of ranking high in applicable search results. Search engines generate millions of leads a day for all types of businesses. But statistically 1.5% of businesses land 95% of all web traffic.

Publish your own marketing materials: There are almost an unlimited number of options for self-publishing your own marketing material. Be an expert in your field and help educate new consumers on what you do. Online press releases are a great way to connect.

Give something away: Create a give away on your site. People love to get free stuff and these kinds of give-aways are always a great source of leads.

Use Online Forums: Use online forums to discuss the great attributes of your company and offerings. Don't forget to post a backlink to your site.

Written by Steven Ayres, Rocket 55 Web, Minneapolis MN, Rocket 55 is a Minneapolis Search Engine Optimization Company.

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