Coldest Winter in Eight Years Heightens Dry Feet Problems

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This winter was the coldest since 2001, creating low humidity and bringing dry, chapped skin with it. According to some experts, the solution to dry, cracked heels is not scraping, but moisturizing and exfoliating. "Every inch of our skin is affected by cold weather, which creates lower humidity. However, our hands and feet suffer the most because they lack oil glands that are present on other skin surfaces," says Carol J. Buck, CEO of Xenna Corporation (http://www.xenna.com), a distributor of natural foot care products.

This winter was the coldest since 2001, creating low humidity and bringing dry, chapped skin with it. According to some experts, the solution to dry, cracked heels is not scraping, but moisturizing and exfoliating.

"Every inch of our skin is affected by cold weather, which creates lower humidity. However, our hands and feet suffer the most because they lack oil glands that are present on other skin surfaces," says Carol J. Buck, CEO of Xenna Corporation (http://www.xenna.com), a distributor of natural foot care products.

Aggressive scraping can sometimes lead to irritation and damage to the skin barrier.

Many dermatologists consider petrolatum the "gold standard" of moisturizers. They also recommend using lukewarm, not hot water for bathing or showering in winter, followed by a moisturizer applied within three minutes of bathing to lock in moisture.

"People like to see their heels soft and smooth and supple. Very gentle scraping with a pumice stone or other device helps to remove hard, dry skin, but by itself does not make feet baby-bottom smooth because scraping does nothing to add moisture. Some softening occurs with the removal of dead skin, but the feel of the skin is still not supple," comments Buck.

"This is why we developed CalleX® Dry Heel Ointment as a patented, breakthrough solution for dry, cracked heels and feet. By combining natural enzymes with a hydrating petrolatum-based ointment we have a moisturizing solution for dry feet, even in the coldest of winters. For fragrance and to keep feet smelling fresh, we added natural peppermint oil."

Fast-acting, CalleX Ointment produces significant improvement within 15 to 30 days. According to one user, "CalleX actually does what it says! …(This is) a product I don't mind spending the extra penny for." Another recently described CalleX Ointment as "the most amazing stuff" after using it for three weeks on his feet.

A $3.00 Mail-In Rebate for CalleX Ointment is available at the brand's website: http://www.callexointment.com/xenna_coupons.html

For photos of toenails and heels before and after using Xenna products, click http://www.xenna.com/callex_beforeAfter.html.

Environmentally friendly, Xenna Corporation values the environment and formulates brands containing natural ingredients are made in the USA, not tested on animals, not in PET containers and not harmful to the environment.

CalleX also contains no acids, lanolin, parabens or colorants and is diabetic-friendly. CalleX Dry Heel Ointment is sold in the FOOT CARE section at Walgreens, Rite-Aid, CVS, Walmart Supercenters, Target, Snyders, Longs, Duane Reade, Giant Eagle, HEB, Kerr Drug, Stop & Shop, Bi-Lo, Bruno's, many grocery stores in the Southeast and most Medicine Shoppe pharmacies.

Xenna Corporation is a privately-held, woman-owned company based in Princeton, NJ which develops and distributes natural personal care products for skin, hair and nails. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time). View their press page at http://www.xenna.com/info_pressreleases.html.

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Carol J. Buck

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