Baynote to Provide eTail Keynote on "Mob Commerce - A Strategy For Tough Times"

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Baynote CEO Jack Jia to Outline Strategy to Provide Online Retailers Increased Revenue while Reducing Costs Through Product Recommendations

Mob Commerce- A Strategy For Tough Times

Baynote, Inc. today announced that its CEO Jack Jia will provide a morning Keynote at eTail West 2009 on February 25, 2009.

Who: Jack Jia, Baynote CEO
What: Keynote entitled "Mob Commerce- A Strategy For Tough Times"
Where: Grand Sonoran Ballroom, JW Marriot Desert Ridge
When: 9:15 a.m. on Feb. 25th
Details: Pundits agree that hard times also present opportunities for innovation. Now is the time to turn your online merchandizing over to site visitors - let the mob stock your shelves. The Mob knows itself better than any expert anyway, and they are agnostic. Jia will explore the benefits of crowdsourcing for eCommerce including:

  • 20-50% higher AOV (Average Order Value), revenue and profit with the Mob merchandized online store
  • Reduced labor cost while surfacing high margin niche/long tail products
  • Improved customer retention and satisfaction with an "inside-out" store experience

Jia will also examine numerous case studies including The Knot, Expedia, MyShape, US Appliance and others who have turned to the invisible crowd of site visitors for competitive advantage.

About Baynote:
Launched in 2006, Baynote delivers on-demand recommendation technology and social search for websites. By automatically displaying the best content and products, the Baynote Collective Intelligence Platform (CIP) increases online revenue, leads and impressions. Baynote delivers millions of recommendations each day for more than 120 eCommerce, media and enterprise customers, including Motorola, NASA, The Knot and US Appliance. For more information, please visit http://www.baynote.com.

Baynote™ and UseRank™ are registered trademarks of Baynote, Inc. All other trademarks are properties of their respective owners.

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Kathleen Wiersch

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