Oakland, Calif. (PRWEB) February 25, 2009
In the current economy, everyone is locked into a mindset that freezes action and stymies the most important asset of any company: the intellectual creativity of all employees. The current market conditions serve as perfect timing to let the market know about an approach that has worked for the last 25 years as a way to release pent up opportunities. It amounts to listening to all employees of the company not just the "super-educated" MBAs. And, companies can do this themselves.
Dr. Leonard Bertain, Ph.D. President and founder of Corporate Innovation, Oakland, CA has taken this opportunity to write an "Opinion" on this issue: "Incremental Innovation in Turbulent Times". The paper can be viewed at website - http://ceou.wik.is/Articles. It is the introduction of his next book (his fourth) entitled "Incremental Innovation: Rapid Turnaround in Turbulent Times." It is rooted in "Incremental Innovation," those ideas for improvements in products (upgrades), processes and services, the "nuggets of gold," that are waiting to be quickly mined into rich profits.
Dr. Bertain has been a consultant for the last 25 years and his organization has worked with over 100 companies (10 Fortune 500 Companies) and over 50,000 employees in delivering a brand of turnaround that is a "Bottom Up" approach based upon Incremental Innovation. As opposed to "Top Down", his organization works with the employees at all levels to extract ideas that meet a very strict standard: $100,000 of opportunity that can be fixed for $2,000. And these ideas are usually implemented in 4 to 6 weeks.
He maintains that this is possible without his organization or any consulting organization. You just set up the parameters of the challenge and everyone will respond. With this background, Dr. Bertain argues in the attached article that the United States needs just this approach to invigorate and change America.
"It taps into the latent expertise and creativity of all of the company's workforce: it's the workers, not the executives, who have the widest, deepest and most detailed knowledge of what new enhancements a product needs or how the company does its work of actual production, and no one job classification holds a monopoly on those creative ideas..."
It takes a courageous CEO and support from the Management team. As this is a strategic initiative, the CEO must orchestrate this initiative.
Dr. Bertain is the Founder and CEO of Corporate Innovation of Oakland, CA. He can be reached at 3758 Grand Avenue, Suite 25, Oakland, CA 94610; cell - (510) 520-8011; email: [email protected] bertain.com or website - http://www.bertain.com.