New Inspirational Gift Site is the Pot of Gold at the End of Internet Rainbow

Share Article

Recently launched website, exists with the notion of helping others before helping its proprietors. The money from the sales of their inspirational gifts (such as toys, religious t-shirts and other faith-based items) goes to help start a non-profit which will benefit Children's Hospital.

We wanted to have something that would allow us to build a non-profit organization

Few businesses exist to help the world at large. With so many companies out there causing more harm than good, independent business owners Newton and Judy Grimes decided to tip the scales for those who need help the most.

In December 2008, the couple launched, an inspirational gift website that features an array of faith-based products like religious t-shirts, family Bible games, and Christian-themed books.

A former coach and schoolteacher, Newton became involved with the Fellowship of Christian Athletes (FCA) and when it came time for his family's business, they went with something that not only offers financial help, but also spiritual help.

"Our faith is a part of our lifestyle," said Newton.

"We wanted to have something that would allow us to build a non-profit organization," added Judy.

The Grimes family has the intention of setting up a non-profit group that would help out Children's Hospital, as the proceeds from go to make this goal come into fruition.

The web store also has a new blog ( in which Judy and Newton will share their thoughts about the importance about the Christian gifts that appear on their site, as well as some personal anecdotes about their family.

"Our site is family oriented," said Judy. "We are adamant that we stay true that idea as it's a way for many people to understand each other."

As many businesses readapt their model to focus on making as much money as they can from online shoppers, Judy and Newton Grimes find that helping people is enough for them to invest their time and effort into Rainbow Promises.

"Our idea for this site is different from many other companies," said Newton. "It's not built on a concept of becoming a millionaire; it's built on a concept of compassion."

About the Company: is a part of NJG Enterprises, Inc. which is owned and operated by Judy and Newton Grimes. The proceeds from sales contribute to a non-profit that will benefit Children's Hospital.

Contact Information:
Newton Grimes
(254) 644-2707

iePlexus, Inc.


Share article on social media or email:

View article via:

Pdf Print