Experts Speak on Innovative Marketing Practices that Breed Success in Any Economy

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South Florida American Marketing Association Hosts Event March 11, 2009 from 6:30 p.m. - 8:30 p.m. at the Sheraton - Fort Lauderdale Airport Hotel

The panelists have been selected based on their expertise and experience in marketing excellence. They have executed national and international campaigns that have generated huge profits and recognition for their organizations. Panelists have developed a reputation for their know-how in creating buzz in marketing communities world-wide

Ft. Lauderdale, FL - February 23, 2009 - The American Marketing Association, South Florida Chapter and the Association for Women in Communications announced their upcoming March General Membership meeting featuring innovation leaders in the marketing and communications industry. "Innovative & Creative Marketing Practices That Breed Success," will bring together representatives from International leader MTV/VH1 LA, Crispin, Porter & Bogusky, the top innovative advertising agency in the country featuring Burger King and Office Depot to speak on innovative marketing strategies that breed success in a good and down economy. The event will be held on March 11, 2009 from 6:30 p.m. - 8:30 p.m. at the Sheraton - Fort Lauderdale Airport Hotel where these experts will share their insights on innovative marketing ideas and answer questions from attendees. Visit the AMA Website to register.

The panelists for this event include:

  • Sean Saylor, VP of Creative for MTV/VH1

Latin America
In this role, Saylor is responsible for managing the creative vision and creative services for each brand. He leads a team of designers, visual artists, copywriters, producers and audio engineers in Argentina and is responsible for creating MTV and VH1's advertising, collateral materials, special events and contests.

  • Mason Reed, VP Account Director Burger King US with C, P & B (Crispin, Porter & Bogusky.) Mason has led a diverse group of clients at CP+B including Virgin Atlantic Airways, Slim Jim, method home cleaning products and Nike. He currently manages the US efforts for Burger King. Prior to his arrival at CP+B, Mason worked at regional shops in Washington, DC and San Francisco.
  • Lynne Hopkins, Former Office Depot (NYSE: ODP) Director of Marketing Communications, recipient of two Office Depot Innovation Awards, strategic planning & running B2B, B2C and national sales, re-positioned one of the top three market research firms globally (NFO/TNS-subsidiary of Interpublic Group - NYSE: IPG), developed the financial software products brands used by Wall Street and world-wide markets that was sold to Value Line NY. Lynne will discuss innovative marketing practices and dealing with transitions when it affects your own career in a down economy.

Moderated by Margo Berman, award-winning creative director, author of two books, and recognized leading advertising professor and a Kauffman Faculty Scholar at Florida International University.

  • Her first book, Street-Smart Advertising: "How to Win the Battle of the Buzz," was picked as the June 2008 book of the month by Delta Sky Magazine and her two, 6 part webinars won a National Clarion Educational Reference Award. Her advertising book, "The Brains Behind Great Ad Campaigns" will be released in summer 2009. She is now working on her third book "The Copywriter's Arsenal."

Ms. Berman will lead panelists in discussing their overall marketing strategies for innovation and success on some of their top executed campaigns. Attendees will have time to ask questions and to learn how to develop their own successful marketing strategies that breed success. Attendees will also gain insight on solutions that work in any market and tips for dealing with transitions in the marketplace and with their own careers.

"The panelists have been selected based on their expertise and experience in marketing excellence. They have executed national and international campaigns that have generated huge profits and recognition for their organizations. Panelists have developed a reputation for their know-how in creating buzz in marketing communities world-wide," said Mande White, President of AMA South Florida. "We are very lucky to have these organizations in our backyard. Our members always ask for great programming and this event is sure to be one of the best in Florida."

About the AMA South Florida

The AMA South Florida Chapter is the top advertising and marketing professional organization in the marketplace. They are committed to providing the best resources for professional and career development, business opportunities and personal and professional networking. The American Marketing Association advances the thought, application and ethical practice of marketing. For more information or to register online for the AMA South Florida Chapter's event visit the AMA Website. The mission of the AMA South Florida is to be a valued resource for members of the marketing community and the American Marketing Association in South Florida by providing them with tangible benefits relative to their commercial activities and career development. For more information please visit http://www.amasouthflorida.org.

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