New Milestone Continues Pragmatic Marketing's Leadership in Product Management and Product Marketing Training

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More than 60,000 have now attended a Pragmatic Marketing seminar

Despite the current economic climate, as the end of the first quarter approaches, Pragmatic Marketing is set to reach another milestone with the 60,000th attendee to a training seminar anticipated in March.

"It seems that many companies continue to see the value of product management and product marketing training, even while cutting other areas", said Steve Johnson, author of The Strategic Role of Product Management ( e-book and the blog ( "It was even noted in a recent Fortune Magazine article with ''s remarkable how many businesses cut training and development in a downturn. The best never do.'"

Last year was one of the most significant in the company's 15 year history with the publication of the book Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (, which became not only the best-selling product management book in 2008, but for a time was the #1 best-selling book regardless of category on and

Also in 2008, Pragmatic Marketing was recognized by Inc. Magazine for the third time as one of the fastest growing private companies in America and by Comerica Bank as an Arizona company to watch.

Craig Stull, Founder and CEO of Pragmatic Marketing said "It looks like 2009 will be another milestone year for us."

Pragmatic Marketing training for product management and product marketing is recognized worldwide as the standard for the technology industry. More than 4,500 organizations have been trained and often align their entire product management and product marketing programs around the Pragmatic Marketing Framework. As such, it is regularly seen as a requirement for hiring in product management and product marketing positions at many of today's leading companies.

About Pragmatic Marketing
Pragmatic Marketing ( provides training seminars, onsite workshops, consulting services and an online resource center for technology product managers, product marketers and the executives who lead them.

Over 60,000 product management and marketing professionals at 4,500 companies in the United States, Australia, Canada, England, Finland, France, Germany, Hong Kong, India, Japan, Singapore and South Africa have been trained with the Pragmatic Marketing Framework, a practical, market-driven approach to creating and delivering technology products. More than 10,000 have become Pragmatic Marketing Certified, the world's leading product management certification program.

Creators of the best-selling book Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, Pragmatic Marketing has been recognized three times by Inc. Magazine as one of America's fastest growing private companies (2000, 2007, 2008) and named a Comerica Bank Arizona Company to Watch in 2008.


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Graham Joyce
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