Because the apartment complex name is known, restaurant owners can create versioned mail pieces with offers specific to the named apartment complex. This enables the mailers to customize their communication like never before.
(Vocus) February 24, 2009
Cape Coral, Florida -- Direct mail marketers can now reach renters living within an apartment complex by accessing BB Direct's all new apartment complex database. This new database enables mailers to target their audience by the name of the apartment complex with pinpoint accuracy.
Traditionally, direct mailers wanting to reach renters within an apartment complex relied on an often inaccurate multi-step process. Not only was the process cumbersome and time consuming, it ultimately resulted in the creation of a mailing list that included many addresses outside of the complex as well as missing many within.
Though the mailing address records do not include the individual names of the dwellers themselves, this database is not subject to the recently instituted USPS New Move requirements and therefore is very deliverable.
Early adopters of this new database are residential real estate builders and real estate agents targeting potential new home buyers, as well as other competing complexes offering comparative perks of their apartment amenities to be considered when the resident lease term expires. Brian Berg, president of BB Direct, foresees local restaurants also utilizing this new database. He says, "Because the apartment complex name is known, restaurant owners can create versioned mail pieces with offers specific to the named apartment complex. This enables the mailers to customize their communication like never before."
BB Direct is a provider of quality mailing lists and direct mail data solutions. They are located in Cape Coral, Florida and can found on the web at http://www.bbdirect.com.