Wiffiti Gets More Social

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LocaModa Previews Latest Version of its Leading Social Interactive Digital Out of Home Application at Digital Signage Expo

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Basic Wiffiti screens can now be created very quickly. A user can import a custom background image, select tags, choose a unique screen ID and press publish. It’s literally that simple and fast. Audiences can continue the Wiffiti conversations they were having out at the bar or create dynamic new threads of their own.

LocaModa, a leading interactive Digital Out of Home (DOOH) company, today announced it will preview the latest version of its popular Wiffiti application at the Digital Signage Expo in Las Vegas.

Wiffiti, which has been used in thousands of venues and events globally, allows both in-house audiences and remote users to send and share messages. The product has been the social centerpiece of events ranging from the recent inauguration, pop concerts, political rallies, fundraisers, nonprofit and corporate conferences and large-scale parties, including the recent closing bash of Social Media Week NYC.

The latest version of Wiffiti allows text messages, photos and tagged social media feeds to be displayed and shared. Relevant user-submitted content from sources such as Twitter or Flickr stream synchronously with live mobile photos and text messages, making events even more connected. If required, the messages can be filtered and/or moderated in real-time.

Commercial Wiffiti screens, like all LocaModa products, have been designed to be fully interactive, customizable, scalable and measurable, providing sponsors with real-time, granular audience analytics. The new version of Wiffiti has added more options for user-generated screens as well.

Jayne Karolow, Direct of Community, LocaModa, commented on the expanding opportunities for end-users: “Basic Wiffiti screens can now be created very quickly. A user can import a custom background image, select tags, choose a unique screen ID and press publish. It’s literally that simple and fast. Audiences can continue the Wiffiti conversations they were having out at the bar or create dynamic new threads of their own.”

Wiffiti displays only require a web-connected computer capable of running Adobe Flash 9. Digital signage companies, DOOH network operators and event organizers can run Wiffiti as a stand alone application or embed it into their media loop effortlessly, enabling real-time interactive content on passive networks.

Wiffiti can be seen firsthand at LocaModa’s booth (#1924) at the Digital Signage Expo in Las Vegas, February 25-26th and will be available publicly in March 2009.

About LocaModa
LocaModa provides the leading Digital Out of Home (DOOH) distribution platform for interactive digital media. LocaModa’s patented technology is used in thousands of locations and by many of the leading operators of DOOH networks (including screen networks in cafes, bars, colleges, restaurants, retail locations, jukeboxes and public digital billboards), enabling highly localized, targeted, contextual and relevant interactive advertising and entertainment.

Audiences of LocaModa powered networks can interact in real-time with specific screens via mobile phone or web, dramatically improving value for network owners and brands by increasing attention, engagement and measurability. LocaModa was the first company to connect user-generated social feeds (such as Facebook and Twitter) to DOOH screens.

LocaModa, Inc. is a privately held company, incorporated in Delaware, headquartered in Massachusetts and founded by Stephen Randall, a former EVP/Founder of Symbian. True to its global vision, LocaModa is internationally backed by Dace Ventures in USA, Mahindra Group in India and Sumitomo Corporation of Japan, via its US-based strategic investing arm, PresidioSTX.

Visit http://www.locamoda.com for more information or contact sales (at) locamoda.com.

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Jayne Karolow
LocaModa
617-864-9600 x101
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