Denver (PRWEB) February 25, 2009
Race Central TV, the premier home for all forms of Motorsports in North America, is proud to announce a partnership with MavTV for the 2009 season and will launch its new programming for 2009 in March. MavTV is an exciting and cutting-edge, 24-hour HD television network targeting men. MavTV will not only expand Race Central TV's reach in the United States, but will also distribute the show globally to Europe, South & Central America, New Zealand, Australia, Canada and parts of Asia. The partnership brings many assets to the show such as IPTV and mobile downloads to its many fans. "This relationship validates the booming growth of Race Central over the past five years as a destination for motorsports fans around the world to enjoy not only NHRA, NASCAR, Open-Wheel, Sports Car, Rally, and the Aussie V-8 Supercars, but extreme and cutting-edge motorsports, along with all forms of motorsport whether it be at the track, on the water, in the air, or anywhere else top-flight motorsports take place," says Kurt Hansen, COO of Motorsports Media Inc.
"The partnership with MavTV is a fantastic opportunity to extend the Race Central brand and reach a large, untapped, affluent audience for our sponsors. The show will air in HD around the world and is a perfect fit for the type of high-impact and exciting content we offer our viewers. Our sponsors could not be happier with the increased exposure they gain and the value a partnership offers new sponsors moving forward is second-to-none," said Rich Branch, Executive Vice President of Race Central. "The inclusion of Race Central into the MavTV motorsports block of programming is a testament to the growth and awareness of Race Central TV as one of the most popular television destinations for unique and diverse motorsports content for fans across the country and now the world. I cannot think of a better distribution partner than MavTV for our show at this time in our history, I'm very excited to be partnered with such a forward thinking and fast growing network as MavTV."
About Race Central
Race Central TV, Race Central Radio and Race Central Webcasts are the productions of Motorsports Media Group, Inc. Founded by former driver and current motorsports insider Kurt Hansen, Race Central brings the greatest names in motorsports to race fans throughout America and the world via multiple platforms: TV, radio and webcasts. Race Central TV reaches tens of millions of American homes, and enables its many sponsors and partners to reach their target audiences with marketing horsepower. Race Central is presented weekly by STP Concrete, Colorado National Speedway, Daveco Liquors, Bimmerhaus and Stuggart MBZ. Race Central Radio can be heard every Friday from 10:00 a.m. - 12:00 p.m. MST on Colorado's Sporting News Radio affiliate, Mile High Sport Radio AM 1510, part of the Altitude Sports Radio Network and can be heard around the world via the World Wide Web by going to http://www.racecentralmedia.com and clicking the "listen live" link. For more information visit http://www.racecentralmedia.com. All Race Central TV Broadcasts can also be seen at http://www.racecentral.tv, our streaming television site. For sponsorship, partnership and editorial opportunities, please contact Rich Branch, E.V.P. of Race Central TV and Radio Network Partners at 949.200.7369 or rich(at)racecentralmedia.com.
MavTV is a 24-hour cable and satellite television network targeting the male demographic. It was launched on October 1, 2004 and is available in over 70 markets across the U.S., Canada, the UK and Australia among others internationally. With a variety of original programming that includes series like "AMA Motorcycle Racing," "American Tailgater," "Bikini All-Stars," "Ultimate Combat Experience," and "Lucas Oil Motorsports Events." MavTV continues to grow and added an HD feed in August 2008. In March 2008, the independently owned and operated MavTV partnered with Lucas Oil Products (http://www.lucasoil.com) in a comprehensive, strategic agreement that includes a significant investment by Lucas Oil in MavTV over the next four years.
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