hub.eu.com: Evolution Of Ecommerce And A Journey Into The 3D World of Second Life

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Hub.eu.com is a groundbreaking on-line community featuring a secure and fully functioning internet shop, tightly integrated into a unique three-dimensional virtual high-street in Second Life.

Hub.eu.com is a radically new on-line community of businesses, retailers, artists and musicians. It features a secure and easy to set up online store, combined with a revolutionary three-dimensional commercial space in Second Life. Thus, linking the site with an ever expanding community of 14,524,679 users who conduct over 19,356,136 financial transactions a month.

Hub.eu.com brings e-commerce to a whole new level by adding not only a third dimension to the entire shopping experience but also by providing an unprecedented degree of interaction between a business and its customers. One of the project's main goals is to facilitate a creation of a unique community, which fosters a learning environment as well as a place for mentoring and collaboration between individual retailers, artists and musicians. A community which is strengthened by its common interests and a desire to promote innovation.

The idea for the site was born late one evening in a conversation between friends who all came from very different backgrounds (artists, musicians, IT, retail) but where united by a common goal: to find a way of sharing their ideas and promoting their individual work while still being able to support themselves financially as a result of it. Second Life was suggested as one of the ways to achieve this. However, at that time it wasn't taken seriously and simply put aside for later. It wasn't until the group looked at creating a commercial website to sell their collective work that benefits of Second Life integration became obvious.

After a detailed examination of Second Life, it became apparent that it was a young, vibrant and open minded community, accustomed to new and unorthodox solutions. It also provided hub.eu.com with a 3D modelling environment and a built-in real-time voice communication between users, which could be used in addition to the more traditional instant messages. Most importantly, visitors to the same area (eg: a shop) could see and speak with each other. This allowed for an unprecedented degree of interaction between the client and the customer, which otherwise is only available in a real life store. Thus, the next step in the evolution of hub.eu.com was to expand the online store into the world of Second Life.

The result was most surprising: once the site was established, it stimulated a strong interest in the project from a number of unforeseen and unexpected sources. Most queries were from small businesses, individual retailers and other artists and musicians who wanted to use hub.eu.com to promote and sell their products in a similar fashion. As a result, the site has been redesigned and reworked to better suit the needs of a growing community. Finally, after many month of developing and perfecting all of the features, hub.eu.com was re-launched as an accessible, friendly and viable retail community portal over the Christmas & New Year holidays of 2009.

For more information visit us at http://www.hub.eu.com/

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Dmytro Konstantinov
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