(PRWEB) February 26, 2009
Promotional-Writing-Services.com (PWS - http://www.promotional-writing-services.com ) announced the Marketing Tactics series of eBooks and has brought out the first eBook, Think like a Marketer.
The Marketing Tactics series appears at a time when recessionary economic conditions have made it imperative that businesses use their marketing dollars to maximum impact. The series aims to cover every marketing tactic that marketers have used.
PWS focuses on marketing related writing services. It publishes marketing eBooks that can be delivered quickly to buyers, and provides business promotional writing services, such as Press Releases, Web Pages, customized eBooks, Articles, Company Profiles and Product Reviews.
"We propose to cover every marketing tactic in specific and actionable detail," said Gopinathan, CEO of PWS and Featured Writer on Business Management at Suite101.com. "Wherever possible, the discussion will include step-by-step instructions to execute the tactic right.
"It is important to think like a marketer to exploit the full potential of marketing tactics," he continued. "Only then will you really be able to select just the right tactic for the situation, and also check whether the tactic is achieving desired results. Hence, the first eBook in the series is Think like a Marketer."
Think like a Marketer covers the complete marketing mix, and focuses on helping the reader think about all aspects of a business with a marketing orientation. For example, the reader will learn to look at a product as a "bundle of customer benefits" instead of a "feature-rich" thingamabob.
"Small businesspersons often confuse marketing with advertising and sales promotion," Gopinathan added. "A marketing orientation will help them see that every aspect of the business, from product development to the behavior of the receptionist, can affect sales volumes."
This first eBook of the Marketing Tactics series is published and is available at http://www.promotional-writing-services.com/thinklikeamarketer.html. More details about PWS and the book are available at PWS website, and you can also write direct to Gopinathan at the email address given under contact details.