Sales of Concealment Cosmetics surge; cosmetic surgery industry sags as recession continues

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CM-Beauty (formerly Covermark) was the first cosmetics company to receive a U.S. patent for a foundation. As the forerunner of today's cosmeceutical category, today, they remain the brand consumers trust to conceal and correct everything from the most minor to more serious skin care imperfections. CM-Beauty offers a complete line of concealment cosmetics, including Leg & Body Magic, Face Magic and Classic Cover, as well as Cream Rouge, Pressed Powder and Shade Cream for ultimate finishing beauty. In addition to the skin care line of CM-Beauty Cream Camellia, Hydrating Base with Camellia and Cleansing Toner, the company also provides easy-to-use kits to meet your individual needs.

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Our product line has a long list of faithful customers who have been with us for years

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It’s another sign of the times: at cosmetic surgery centers nationwide, empty waiting rooms have replaced long waiting lists. Meanwhile, concealment cosmetics, led by on-line innovator CM-Beauty (formerly Covermark), have become a first option for both women and men.

As consumers adjust their spending habits to today’s unsteady economic environment, it’s becoming more and more apparent that, while looking your best remains high on the list of “desirables”, fewer people can justify expensive eyelifts and dermabrasion as necessities.

Offering a complete line of products suitable for discrete coverage of everything from dark under-eye circles to birthmarks, scars and even elaborate tattoos, CM-Beauty ( has tracked an ever-increasing number of web “hits” and telephone inquiries from consumers of all ages who are concerned about their appearance…and their wallet, too. “We’re not only smudge-proof, we’re evidently recession-proof, too!”, comments CM-Beauty spokesperson Rachele Rego.

“Because we’re a web-based business, it’s really important for us to establish a close relationship with our customer base. Our call-center staff and online responders have years of experience in asking all the right questions… about skin tone, texture; you name it – it’s our responsibility to get it right from the get-go!”

Face Magic™ is CM-Beauty’s recommendation for concealing blemishes, uneven skin discoloration, blotchy skin, freckles, age spots, bruising, broken capillaries, … even Rosacea! It’s long-lasting, water-resistant formula contains a highly protective SPF 20 protection as an important “plus”. Face Magic is highly pigmented for superior coverage.

Leg & Body Magic™ is another favorite. It's great for broken capillaries, varicose and spider veins, stretch marks, bruises, freckles, discolorations and other blemishes on legs, arms or anywhere on the body.

Along with its vast array of individual products, CM-Beauty also offers a number of “kits”, combining several products. These are especially helpful for concealing scars, tattoos and other, more complicated skin conditions. And, of course there are sample kits available to help select just the right shade and texture.

“Our product line has a long list of faithful customers who have been with us for years”, adds Ms. Rego. “What’s happening today is that we’re getting younger “first timers”. I guess it’s just another sign of the times…. it’s sure a good sign for us!”

For product information, samples or photography, contact David Upright via email: david(at)


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