Awareness Names Mike Lewis Vice President of Marketing

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Lewis brings more than 15 years of experience in interactive marketing to Awareness

Awareness, Inc., the social media marketing company, today announced that Mike Lewis has been appointed vice Ppresident of marketing. Lewis brings more than 15 years of experience in driving interactive and social media marketing strategies. In his new role, Mike will lead and shape Awareness' marketing as the company continues to expand its customer base and market presence.

"Mike's background and expertise as a social media marketing practitioner will be a huge asset, both to Awareness and our customers," said John Bruce, CEO of Awareness. "Mike brings a unique background that is a mix of the traditional and the newer social marketing experience to Awareness and we are very excited to welcome him to the team."

Prior to joining Awareness, Mike spent 2 years as a consultant and entrepreneur focused on social media marketing to help organizations uncover business value, using social media techniques to drive demand, improve brand awareness and increase revenue. Mike has also served as vice president of marketing at Salesnet, leading up to the company's acquisition by RightNow Technologies (NASDAQ: RNOW).

"Social media marketing is reinventing the way organizations dialog with their customers. The challenge marketers face today is tying the explosive growth in social media to real marketing objectives and a hard ROI," said Lewis. "What impresses me most about Awareness is that we deliver social media marketing solutions that are focused on solving real business goals. These are what have been missing in the social media marketing space and Awareness provides them."

Mike is also the immediate past president of the Business Marketing Association of Boston and serves on the Alumni Board at Bentley University. Follow Mike on Twitter (@bostonmike) or view his blog at http://blog.socialepisodes.com .

Connect with Awareness:
Follow us on Twitter: http://twitter.com/awarenessinc
Blog: Participate in the Awareness Online Community and Blog (http://www.awarenessnetworks.com/community.asp)
Facebook: Join our Social Media Marketing Best Practices Page (http://www.facebook.com/home.php?#/pages/Social-Media-Marketing-Best-Practices/44587192553?ref=ts) and Social Media Marketing Mavens Group (http://www.facebook.com/home.php?#/group.php?gid=45317366530&ref=t)
LinkedIn: Join our Social Media Marketing Mavens Group (http://www.linkedin.com/groups?gid=1693977)

About Awareness
Awareness builds online communities for companies who want to leverage social media marketing to engage with their customers, build their brand, and increase revenues. An early leader in enterprise social media, Awareness works with some of the world's most respected companies, including Kodak, McDonald's, Procter & Gamble, and Hershey's, to transform their marketing and create deeper relationships with customers. The Awareness solution features an on-demand Social Media Marketing Platform that combines user-generated content and social networking with security and control. Awareness also provides strategic guidance, best practices, and expert services to design, implement, and manage social communities.

Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is headquartered in Waltham, Massachusetts.

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Jennifer Gazin

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