dunnhumby Expands Use of SAND/DNA Solution Among Global Clientele including Kroger, Home Depot, Groupe Casino, and Tesco International

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SAND Technology, an international provider of data management software and best practices, announced today that dunnhumby, a leading international marketing consultancy, is expanding its use of SAND/DNA to offer major retail clients around the world a better understanding of their customers.

We chose to expand our SAND/DNA environment because of its speed advantages and the very competitive economies of scale it enables. We currently manage and interrogate very large volumes of data for a range of clients. Costs and administrative complexity can increase quickly when such large volumes are involved

SAND Technology Inc. (OTCBB: SNDTF.OB), an international provider of data management software and best practices, announced today that dunnhumby, a leading international marketing consultancy, is expanding its use of SAND/DNA to offer major retail clients around the world a better understanding of their customers. dunnhumby has been providing advanced customer analysis for over 20 years, and is now offering the same capability in the US, mainland Europe and the Far East using customer data from Kroger, Home Depot, Groupe Casino, and Tesco International.

The insights provided by dunnhumby's SAND/DNA-based solution have enabled clients such as Tesco and their suppliers to increase their pool of loyal customers through improvements in pricing, promotions, and product assortment/ranging all aimed at improving relevance to customers. dunnhumby's expanded offering builds on SAND/DNA's ability to respond quickly to complex and unpredictable queries against extremely large volumes of data, while keeping administration requirements to a minimum and taking full advantage of cost-effective, easily scalable hardware environments. SAND and dunnhumby have furthermore agreed to work together to make the existing solution easily replicable, so that new customer installations can be made operational much more quickly.

"We chose to expand our SAND/DNA environment because of its speed advantages and the very competitive economies of scale it enables. We currently manage and interrogate very large volumes of data for a range of clients. Costs and administrative complexity can increase quickly when such large volumes are involved," said Stuart Bonell, Chief Technology Officer, dunnhumby. "The easy data access, high-performance and high levels of compression provided by SAND/DNA ensure that we have increased visibility into all our clients' data, as and when our analysts and clients need it."

"We are very pleased to have dunnhumby as a partner", said Arthur Ritchie, Chairman and CEO, SAND Technology. "Their global reach, expertise in the retail market and advanced data analysis solution offerings have helped make SAND/DNA a key component of the decision-making process in a number of very important companies."

SAND/DNA enables enterprise customers in all industries to cost-effectively retain massive amounts of compressed data in a nearline repository for extended periods, in accordance with any applicable business rules and regulatory requirements, and to rapidly retrieve information when needed. A centralized data management solution with unparalleled performance and storage efficiency, the SAND/DNA suite dramatically reduces costs and management complexity while ensuring continuous data availability. Organizations can create data marts on demand to respond to any analytic requirement with all enterprise data -- current or historical, detailed or summarized. SAND/DNA's advanced information management technology compresses data to typically 10 percent of its original size, while giving users the ability to query any attributes of the data without decompressing it first. This next-generation capability is ideal for satisfying enterprise compliance requirements as well as for leveraging valuable information in data warehouses.

About SAND Technology
SAND is an international provider of intelligent information management software and best practices. The SAND/DNA product suite scales to help any size enterprise cope with exploding data requirements, now and into the future. SAND/DNA Access allows for retaining all potentially relevant data in a tiny footprint while providing instant access to just what's required. SAND/DNA Analytics allows for complex what-if analysis to meet any planned and unplanned business need.

SAND/DNA solutions include CRM analytics, and specialized applications for government, healthcare, financial services, telecommunications, retail, transportation, and other business sectors. SAND/DNA has achieved "Certified for SAP NetWeaver" status and SAND Nearline Integration Controller has achieved "Powered by SAP NetWeaver" status.

SAND Technology has offices in the United States, Canada, the United Kingdom and Central Europe.

Safe Harbour Statement
This news release may contain forward-looking statements. Forward-looking statements may include, without limitation, any statement relating to future events, conditions or circumstances. Forward-looking statements in this release are not promises or guarantees and are subject to certain risks and uncertainties, and actual results may differ materially. The risks and uncertainties that may affect forward-looking statements include risks detailed from time to time in the Company's filings with the Securities and Exchange Commission and the Autorité des marchés financiers (Québec). You should not place undue reliance upon any such forward-looking statements, which are based on management's beliefs and opinions at the time the statements are made and the Company does not undertake any obligations to update forward-looking statements should circumstances or management's beliefs or opinions change, except as required by law.

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