Facebook Tutorial for Photographers Draws Rave Reviews

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Using Facebook instead of traditional marketing, photographer Rod Evans dramatically increased his senior photography business while spending far less on marketing. Photographers across the country are learning from Evans and sharing in his success.

A portrait artist from South Dakota harnessed the world's most powerful social networking tool and watched his business boom.
In search of new high school clients, Rod Evans ditched traditional direct mail for Facebook. The result: 70 new sessions and $100,000 in extra sales. He posted photographs of high school seniors to online photo albums and added students as "friends." His popularity on Facebook grew rapidly, eclipsing 1,000 friends within 6 weeks, creating buzz in local high schools. Evans had gone viral.
Now Evans shares his teen marketing strategies in a new video tutorial for photographers. It teaches portrait artists how to create targeted advertising, harness the viral power of Facebook to reach new audiences, and create a business presence. Rod guides new Facebook users through setting up their profile, group and business pages. He talks at length about his strategy, which includes effective Facebook etiquette. The 54-minute tutorial concludes with an overview of how Rod incorporates Facebook in his overall marketing strategy.
The video has received rave reviews in its first month of release from photographers who have already reaped the benefits of Evans' marketing strategy. The tutorial is available for immediate download at Evans Creative Training.
Portrait Artist Rod Evans has become renowned for his innovative portraits by combining an intense love of art and a visionary style. He has been requested to lecture nationally as well as internationally for a host of venues including PPA's Imaging USA, WPPI, and Senior Portrait Artists Events. Rod's images have been exhibited in art galleries, showcased in Canon training books as well as magazine publications, and he has been featured on the cover of Professional Photographers of America Magazine. He is also featured as one of 11 top photographers for Canon USA's workflow training DVD.  He is a PPA National Award winner who has been on Photoworkshop.com and PhotoVision Video Magazine. Rod has been selected to be a member of the prestigious Society of XXV, an international group of some of the world's finest photographers.


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Eric Lundgren
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