Scala Launches Six Initiatives to Lower the Barrier to Entry for New Digital Signage Customers

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Scala has started six initiatives to help lower the barrier to entry for new digital signage customers.

These announcements send a clear message to our customers that regardless of their size or budget, there is a Scala digital signage solution that is priced right for them

Scala, the leading provider of end-to-end solutions for the digital signage and advertising management markets, today announced at the Digital Signage Expo in Las Vegas six new initiatives aimed at lowering the cost of ownership for digital signage solutions and dramatically broadening the digital signage market.

As digital signage becomes more prevalent, companies ranging in size from the very small to the very large are investigating digital signage. Due to high upfront costs for both hardware and software required, some entry-level customers are unable to deploy digital signage networks even though they see the technology as beneficial. Scala has started six initiatives to help lower the barrier to entry for new digital signage customers by creating new entry-level products which significantly lower the total cost of ownership for those customers not requiring all of the more sophisticated functionality offered by current digital signage solutions on the market.

These initiatives revolve around more than just supporting low-cost hardware. Scala recognizes that there are digital signage customers that don't need (or want to pay for) more than just playing back videos or simple advertising slide shows. Scala's initiatives, therefore, embrace a wide variety of playback hardware and software from the very lowest end through the very highest end.

"These announcements send a clear message to our customers that regardless of their size or budget, there is a Scala digital signage solution that is priced right for them," commented Gerard Bucas, CEO of Scala.

#1: Scala is pleased to announce a partnership with FrameMedia, Inc., to launch SignChannel - a new low-cost, self-service, easy to use, entry-level digital signage service based on wireless photo frame technology. A large number of small to medium-sized businesses will now be able to take advantage of digital display technologies that were previously unaffordable due to high service and equipment costs. Scala will provide software technology that will enable small business owners to create their own template-driven digital signage content and messages and have it automatically delivered to WiFi-enabled photo frames manufactured by suppliers such as Kodak, Samsung, D-Link, Viewsonic, Roku and others.

These devices are available through consumer electronics retail channels around the world. FrameMedia will host the new subscription-based SignChannel service on its existing infrastructure, which was until now targeted only at consumers. Leveraging this existing infrastructure will immediate provide a wide variety of content such as news, weather, sports and stocks, as well as thousands of other available RSS feeds to the connected devices owned by SignChannel subscribers. This initiative further extends the Scala brand and reinforces the idea that "Scala=Digital Signage" which benefits Scala and Scala partners alike. The new SignChannel service is expected to be available in the first half of the year.

#2: FASTSIGNS and Scala have joined together to provide the first digital signage offering to traditional printed signage customers where they typically buy their signage. When a FASTSIGNS customer walks into their local FASTSIGNS franchise they will now be offered digital signage when they may never have thought of using digital before. Each participating FASTSIGNS franchise will have an in-house graphics designer who will be trained on traditional signage software tools like Illustrator and PhotoShop, as well as on Scala's digital signage authoring tool, Scala Designer - which is still the best way to create dynamic or template-driven signage in almost any language.

#3: Scala is announcing a new service offering for SaaS or Scala as a Service. Scala as a Service is a hosted version of Scala Content Manager that provides an online digital signage network for a simple monthly fee. No software installation, no server hardware - simply add any number of remotely located Scala Players and manage them from anywhere in the world using a standard Web browser. It's the fastest and simplest way to get started with digital signage. This service is available today.

#4: Scala is announcing upcoming support for the PC industry's new buzz in low-cost PC platforms, the "Ultra Low Cost PC" (ULCPC) such as the eee PC from ASUS. At approximately half the cost of traditional PCs, these ULCPCs are being offered by most PC manufacturers today. These systems are exciting because they are inexpensive, usually compact and have low power consumption. They are less powerful than a full-fledged PC, so they won't support playback of High Definition (HD) content, but are perfectly suited for DVD-quality content - which is more than sufficient for many customers. With an upcoming release targeted for the end of Q2, Scala will release specific optimizations to improve the performance of this type of hardware in lower-end digital signage applications.

#5: Scala is pleased to announce support for several all-in-one devices that include a "PC built into the Screen" form factor. Scala has been working closely with companies like LG and Samsung to ensure that their "built into the Screen" playback PC modules meet the requirement of Scala's 24/7 playback software, including support for HD content. Scala and the screen manufacturers' engineers have been working closely together for some time to optimize the hardware and software combination to ensure that this new generation of screens is "Scala-ready" from day one. This marriage provides the ultimate plug and play digital signage system to system integrators around the world at a significantly lower cost when compared to buying a separate playback PC and a regular screen.

#6: Scala is also pleased to announce an initiative to support cost-effective video appliances (aka "MPEG Players") reducing the total cost of ownership of both the hardware and software per Player. To kick off this initiative, Scala has entered into an agreement with IAdea Corporation in Taiwan to jointly develop native support in Scala's Content Manager and Ad Manager platforms for IAdea's RISC-based, industrial-grade video appliances manufactured by a number of top-tier Asian manufacturers. Scala Certified Partners around the world will soon be able to attach these video playback appliances directly to their Scala networks in addition to the traditional full-featured PC-based players, reducing the overall cost of ownership of such networks. These new products are expected to be available in the first half of 2009.

"During 2009 Scala is significantly expanding the breadth and depth of our digital signage offerings to our network of partners around the world," stated Robert Koolen, President of Scala. "These announcements send a clear message that we intend to maintain our position as the leading digital signage solutions company in the world."

About FrameMedia, Inc.
FrameMedia is the leading platform provider for content delivery to wireless digital picture frames and connected gadgets. Its flagship product, FrameChannel, can be branded and tightly integrated to work with any WiFi- or Internet-enabled photo frame, media player or connected gadget, transforming these devices into dynamic information appliances. With FrameChannel, a frame/display owner can program a unique stream of content that is updated dynamically, marrying their own custom content, messaging or photos with fresh content from a library of hundreds of channels including news, sports, weather, traffic, stock quotes, horoscopes and imagery from leading photographic collections. For more information please visit

About Samsung Electronics
Samsung Electronics Co., Ltd., is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit

About LG Electronics, Inc.
LG Electronics, Inc., (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2008 global sales of US$44.7 billion, LG is comprised of five business units: Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. For more info visit

About IAdea
Founded in 2000, IAdea is dedicated to the development of leading-edge, industrial-grade digital signage systems. IAdea's media players feature the XML-based W3C SMIL scripting interface allowing system integrators to quickly customize functionality tailored to project-specific requirements. Large projects including the China Post Office Media Network and the Taiwan Taoyuan International Airport, as well as multiple international deployments, select IAdea's products for their proven robustness and lower total cost of ownership (TCO). IAdea is an active member on the Digital Standards Committee of POPAI, the industry's organization to promote open, standards-based digital signage systems. For more information, visit

About Scala
Driving more than 200,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world's first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Audi, Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, Miele, MTN, NorgesGruppen, Pick 'n Pay and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, the Netherlands, France, Norway and Japan, as well as more than 450 partners in more than 60 countries. More information is available at


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