There is no question that Internet TV will become ubiquitous as electronics manufacturers, broadcasters and content providers all scramble to develop the means for audiences to access and consume this content as quickly and comfortably as possible
Australia (PRWEB) February 26, 2009
Macquarie Hosting, a division of Macquarie Telecom, today announced it has signed a business hosting deal with leading Australian Internet TV company Switch Media. Under the deal, Macquarie Hosting will provide the high availability business hosting solutions required to support Switch Media's mission critical video-on-demand and video content management applications.
The applications are accessed by all Switch Media customers including Fairfax Media, The Australian Broadcasting Corporation (ABC), the Australian Government and INSEAD, the International Business School. The applications are used to deliver rich content such as video, webcasts and e-learning applications across multiple digital platforms to customers.
For the ABC, content is captured and edited by Switch Media before being uploaded for consumer access via the ABC's iView program. Upload can occur within minutes of the content appearing on free-to-air TV.
The Macquarie data centre servers act as a digital content vault for Switch Media, allowing the company to both store content and manage peaks in traffic to it while maintaining a secure, low latency download experience for customers.
The Macquarie Hosting partnership forms part of Switch Media's plans to grow its services in the Australian and Asia Pacific markets and capitalise on increased take-up of Internet TV services.
According to a report from the Australian Communications and Media Authority , industry experts believe IPTV or Internet TV, the primary channel through which video-on-demand is delivered, will become a mainstream reality in as little as 18 months to three years time.
Switch Media recognised that to maintain high network reliability for its existing customers and prepare for the inevitable growth in data volume that future customers would create, it required a more robust end to end managed hosting solution.
The solution Macquarie Hosting developed met these needs, providing proactive monitoring and management from the TV aerial to the servers and Internet pipes. Having grown fourfold in the last year alone, Switch Media also needed a business hosting solution that would be up and running quickly.
"There is no question that Internet TV will become ubiquitous as electronics manufacturers, broadcasters and content providers all scramble to develop the means for audiences to access and consume this content as quickly and comfortably as possible," said Christopher Stenhouse, Chief Executive, Switch Media. "A significant market opportunity exists for Switch Media to be the provider of choice in this space but only if we can deliver the guaranteed smooth and reliable viewing experience our customers' audiences expect."
We chose Macquarie Hosting for its proven experience working with digital media companies and because it had the accredited, scalable data centre infrastructure we need to support our business growth in the region. The Macquarie Hosting team also provides us with a very personal relationship and truly understands our business hosting needs, which is critical to ensure that we get the timely support we need," Stenhouse said.
The Switch Media business hosting servers will be housed in Macquarie Hosting's ISO 27001, PCI and DSD Certified data centre, the Intellicentre.
"With clients across a breadth of sectors and the IPTV and video-on-demand markets exploding, we expect Switch Media's business hosting needs to continue to grow at a rapid rate and look forward to supporting this growth in future," said Aidan Tudehope, Managing Director, Hosting Macquarie Telecom.
About Macquarie Hosting
Macquarie Hosting is the Australian leader in providing mission critical application hosting for business.
It is responsible for managing and delivering the guaranteed service levels, scalable, 'always-on' and secure solutions that online, digital media and high-availability transaction-based companies need to meet demand for their services.
Macquarie Hosting's purpose is to help its customers focus on growing their business, instead of focusing on the day-to-day operations of their IT infrastructure.
Macquarie Hosting's managed services are delivered through its managed hosting and security facility, the Intellicentre.
The Intellicentre is the most highly certified data centre in Australia. Certifications include ISO 27001, ASIO T4 and DSD Gateway. This helps organisations confidently address security concerns associated with corporate governance, privacy regulations and audit requirements such as Sarbanes-Oxley.
Macquarie Hosting delivers these 'always-on', secure managed services by:
- Supporting customers with named dedicated account teams delivering personal and accountable service
- Delivering premium online management tools offering real-time information and transparency into all hosting solutions
- Drawing on its extensive team of experienced engineers, with a wide and deep range of skills
- Leveraging its scale and business model to deliver all managed services at a lower TCO for customers
- Remaining professional, flexible and innovative at all times
- Becoming a part of the customer's IT Support Team, not simply a supplier
Macquarie Hosting currently manages critical applications for companies including PBL Media, News Limited, Showbiz.com.au, WebJet, Vanguard Investments, and one of the world's fastest growing social networking sites Habbo Hotel.
Macquarie Hosting is a division of ASX-listed Macquarie Telecom, a leading Australian and Asia Pacific supplier of Information and Communications Technology (ICT) solutions - including voice, data, mobile and hosting. The business has experienced strong annual growth over the past 15 years.