Apple Emerges Ahead of OHA's Android and Nokia's OVI as the Current Mobile Applications Leader

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Global Intelligence Alliance Group (GIA), a global leader in customized Market Intelligence services and solutions, has released an analysis of Mobile Application Marketplace initiatives, which indicates that Apple's App Store is ahead of Android by Open Handset Alliance (OHA) and Ovi by Nokia, based on its timeliness and number, variety and appeal of applications available.

Global Intelligence Alliance Group (GIA), a global leader in customized Market Intelligence services and solutions, has released an analysis of Mobile Application Marketplace initiatives, which indicates that Apple's App Store is ahead of Android by Open Handset Alliance (OHA) and Ovi by Nokia, based on its timeliness and number, variety and appeal of applications available.

The analysis was conducted along five parameters which GIA deem to be key success factors; time to market, the ability to attract developers, the rate of device adoption, an efficient interface and user experience, and having a critical mass of attractive applications.

"Competition among handset manufacturers and operators is intense, with different market players rushing to add features related to 3G and 3.5G connectivity. Features include multimedia tools, GPS location based services and initial tests for Near Field Communication. Market players have been taking different approaches to nurturing and consolidating their application ecosystems, some of which have been more successful than others," said Mr. Erwin Baumgartner, Head of GIA's Information Technology Practice in Asia-Pacific. "Applications can make all the difference, and manufacturers like Apple, who see the smart phone more as a software platform than as a set of hardware features have the ability to position themselves miles ahead of the competition."

EXECUTIVE SUMMARY

1. GIA first identified five key factors determining the success or failure of mobile application marketplaces: (1) time to market, (2) the ability to attract developers, (3) the rate of device adoption, (4) an efficient interface and user experience, and (5) having a critical mass of attractive applications.

2. Key contenders Apple, the Open Handset Alliance's Android, Nokia's Ovi, Microsoft's Skymarket, Blackberry and Palm were then assessed to determine which platform has the leading edge.

3. Apple's iPhone App Store emerges as the current leader based on its early presence as well as the number, variety and appeal of applications available. (See Rankings Table)

4. Android by Open Handset Alliance (OHA) is held back by the lack of devices available as of now while Ovi by Nokia needs to line up developers and applications before its launch.

5. Microsoft's Windows Mobile will have to take care of legacy fragmentation and release more concrete plans on when the release of its marketplace will happen.

6. Blackberry will have to focus on transforming the perception of its devices from a pure business focus to fully functional multimedia with cool applications.

7. Palm needs to keep the momentum, following the launch of Pre and accelerate the pace of getting the device and matching applications ready for consumers.

For rankings table and full analysis, please refer to http://www.globalintelligence.com/news/news/latest/apple-emerges-ahead-of-oha-s-android-and-nokia-s-o/

"Overall, Apple scores the highest, ahead of Android and Ovi. Newcomers such as RIM and Palm have yet to show that their storefront launches will drive success for their platforms. Veteran Microsoft has to reinvent and redesign their current setup of mobile application distribution in order to keep up with the pack. Industry players have to look closely at how and where an application marketplace fits within their own strategies. Some intend to generate revenue, some plan to strengthen the user community, and some even work to create a demand pull for the corresponding handset brands and models. Furthermore, mobile carriers need to be convinced that these marketplaces will work more efficiently at a platform level, not at individual operator level," added Baumgartner from GIA.

About Global Intelligence Alliance
Global Intelligence Alliance (GIA, http://www.globalintelligence.com) provides clients with a single source for customized Market Intelligence services: market monitoring, business research and analysis projects, the Intelligence Plaza™ software, consulting and training. Through its full-range service offering, GIA helps customers set up and conduct Market Intelligence activities that serve both strategic and operational decision-making. The GIA network consists of GIA Group companies and independent Member and Research Partner organizations that operate in more than 100 countries. GIA Group was founded in 1995 and is owned by management and private investors. Venture capital funding to support international expansion was obtained in April 2007 from CapMan (http://www.capman.com).

Media Contact
Ms. Jennifer Tow
Global Marketing Director, GIA
Email: info(at)globalintelligence.com

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