The combination of search marketing with the power of branded display ads creates more valuable clicks leading to increased conversions and that's what advertisers want. The added qualification of seeing before clicking makes a huge difference for end users and advertisers and provides an exciting glimpse into the future of visual search advertising.
Mountain View, CA (PRWEB) February 25, 2009
Web search innovator Searchme Inc. (http://www.searchme.com) today announced the private beta of its search ad platform, AdView. This platform leverages innovative visual search technology to connect advertisers with a highly engaged, online audience. The ability to see a full-sized rendering of each advertiser's page before clicking through provides a more highly qualified click and increases the likelihood of conversion offering advertisers a unique and powerful new way to capitalize on their search engine marketing (SEM). Approved beta testers will be invited to participate in a free 30-day trial.
"We are fusing together two popular advertising formats to drive better tracking of both ROI and branded advertising spend. We want consumers to know exactly what they're getting before they even click on an ad," said John Galatea, vice president of sales and marketing. "The combination of search marketing with the power of branded display ads creates more valuable clicks leading to increased conversions and that's what advertisers want. The added qualification of seeing before clicking makes a huge difference for end users and advertisers and provides an exciting glimpse into the future of visual search advertising."
Searchme delivers a slick visual format showing images, Web pages, videos, music and more that people can flip through, similar to paging through a magazine. Ads are interleaved between visual search results based on query terms, combining the best of keyword advertising, much like Google Adwords, with more robust brand advertising allowing for highly targeted ad placement and delivering higher click through rates (CTR). Now, with AdView, marketers can target a receptive audience with a more relevant graphic ad in the form of an existing Web page.
Join the Private Beta
Companies and agencies interested in participating in the free private beta, please visit http://www.searchme.com/adview/beta or contact John Galatea at johng (at) searchme (dot) com or 650-930-1143. The initial beta period is 30 days and is only available to a limited number of advertisers.
Searchme is an innovative way to search the Web that uses patented visual search and category suggest features to deliver relevant, meaningful results faster, to every kind of Internet user. Searchme was founded in 2005 by Randy Adams, CEO. The company received initial funding from Sequoia Capital. For logos, images and web/broadcast material, please visit http://www.searchme.com/press.
© 2008 Searchme is a trademark of Searchme, Inc. All rights reserved.