Dimensional Insight Customer, Mutual Distributing Company, Highlighted as Featured Speaker at Aberdeen Group's Supply Chain Management Summit

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Mutual Distributing Company's Vice President of Information Technology to discuss the impact of Business Intelligence technology on supply chain operations

Dimensional Insight announces its long-time customer, Mutual Distributing Company, has been selected as a featured speaker at the upcoming Supply Chain Management (SCM) Summit hosted by the fact-based research and market intelligence firm, Aberdeen Group.

The SCM Summit will be held on April 2nd - 3rd at the Grand Hyatt in San Francisco, California and is one of the top industry gatherings of leading supply chain management professionals. Mutual Distributing Company's Vice President of Information Technology, Jim Staton, will speak at the SCM Summit and discuss how Mutual was able to use BI technology to facilitate communication with both suppliers and the sales force to enhance business performance.

"Jim's experience deploying BI solutions at Mutual Distributing is a great example of how technology can open the doors to better communication with partners while increasing profitability and productivity," says Dimensional Insight Marketing Director, Lauren McCollem. "It is important for companies to understand how to effectively use BI and performance management applications to gain better insight into their supply chain operations. Providing users with transparency into organizational data is one way to start collaborating with your supply chain partners. Our integrated BI suite, The Diver Solution™, is designed specifically to address some of these key challenges."

Aberdeen's Supply Chain Management Summit provides an interactive forum where SCM challenges are addressed, key pressures are discussed, and technology vendors present world-class solutions to industry professionals from across the globe. More information on the SCM Summit can be found by visiting http://summits.aberdeen.com.

ABOUT MUTUAL DISTRIBUTING COMPANY- Founded in 1946, Mutual Distributing Company (MDC) is a wholesale distributor of wine, beer and non-alcoholic beverages, covering the entire state of North Carolina. Mutual is a privately owned company, with over 500 employees and several locations. Headquartered in Raleigh. MDC has a network of six branch operations and two satellite facilities located strategically throughout the state to optimize the sales, marketing and delivery of its products in an effort to maximize the opportunities for re-sales by its supplier customers.

ABOUT ABERDEEN GROUP, A HARTE-HANKS COMPANY - Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions. As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market.

ABOUT DIMENSIONAL INSIGHT - Dimensional Insight offers business intelligence solutions that integrate your disparate data sources into one cohesive view so that managers, analysts, and executives can access business-critical data quickly and intuitively. Dimensional Insight's reporting and data analysis suite - The Diver Solution™ - empowers users to make higher quality and timelier decisions by providing the right information, to the right people, at the right time. From a single point of entry, users access, analyze, and create reports from information that is customized to their individual needs. This powerful web-based approach ensures that all users are working from the same information and collaborating together seamlessly.

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Krista Hunt
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