AdTrack Re-brands as SmartLead, New Website Launched

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In a recession, lead management is a critical function of marketing departments, ensuring that the best leads are distributed to a company's sales channel. The AdTrack Corporation, with 28 years as a full-service lead management company, has re-branded its service offerings as, SmartLead, and launched a new website at http://www.smartleadplus.com that better describe the company's comprehensive approach to lead management.

In a recession, it's important that sales teams spend their valuable time pursuing only the most qualified leads. Distributing better leads not only efficiently uses their time, but it greatly boosts marketing ROI because better leads are more likely to convert into sales. Smarter leads equal smart sales

Today the AdTrack Corporation, a full-service lead management company, launched a new website at http://www.smartleadplus.com and new logo that re-brands the company's flagship solution as SmartLead® to better describe the company's comprehensive approach to lead management.

"SmartLead is not only one of our products -- our SmartLead lead management system -- but it's also a process. SmartLead is the process of helping our clients identify and create the strongest leads through lead capturing, lead qualification, lead scoring, ranking and lead nurturing. Then, we distribute the best leads to our clients' sales or dealer channels," said Chris Edwards, AdTrack vice president of sales and marketing.

"In a recession, it's important that sales teams spend their valuable time pursuing only the most qualified leads. Distributing better leads not only efficiently uses their time, but it greatly boosts marketing ROI because better leads are more likely to convert into sales. Smarter leads equal smart sales," added Edwards.

"Sales lead management is a science that is hard for some marketers and sales executives to wrap their arms around. Often, managing leads, providing sales and channel partners with qualified leads and tracking lead ROI is a lot like herding cats. SmartLead simplifies and streamlines lead management but also provides complete lead visibility and reporting and analytics tools," Edwards said.

The re-branded website features a blog, e-newsletter sign-up and information about the company's new sales force automation system, SmartLeadPLUS. The site also contains lead management recommendations, white papers, case studies and a lead management library.

About AdTrack and SmartLead:
Since 1981, Fortune 500 companies with complex sales or dealer distribution systems have relied on AdTrack's SmartLead to simplify the Herculean task of managing thousands of leads from multiple sources. AdTrack's SmartLead process and web-based lead management and sales force automation system smoothly and seamlessly manage leads from the moment the leads are generated, through qualification, ranking, nurturing and distribution to sales people or channel partners. Clients include Toro, Motorola, Bobcat and Kodak.

AdTrack is the only company to offer comprehensive lead management services, including the SmartLead lead management system with an integrated sales force automation system, a contact center, fulfillment/warehouse, print services and data analysis.

  • A Pioneer in Lead Management * Unequaled Expertise * Comprehensive In-House Services

SmartLead (The AdTrack Corporation)
6060 Huntington Ct NE
Cedar Rapids, IA 52402
(800) 735-3237
http://www.smartlead.com
http://www.smartlead.com/blog

Contact:
Judy Baldwin
Director of Marketing Communications
319-739-1728
jbaldwin (at) adtrack.com

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