Maine Company Answers Failing Economy with Total Rebranding and an Aggressive Sales Push

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Kennebec Tool & Die, Inc. is not taking the current economic crisis lying down. The high-precision machine-parts manufacturer has launched an aggressive growth strategy that includes changing its name to Kennebec Technologies, Inc., and a complete re-branding initiative.

Kennebec Tool & Die, Inc. is not taking the current economic crisis lying down. The high-precision machine-parts manufacturer has launched an aggressive growth strategy that includes changing its name to Kennebec Technologies, Inc., and a complete re-branding initiative.

"This change is the culmination of a two-year-long process of capital investment and internal systems integration," said company owner and president Charles "Wick" Johnson. During that time, the company has invested more than $2.5 million in state-of-the-art manufacturing machines and integrated business systems.

"These changes and our rebranding provide a solid foundation from which to aggressively broaden our market presence," said Johnson. "The new name better describes the scope of our expertise, which has evolved significantly over the years. Getting out there to showcase ourselves demonstrates that we're leaning into this economy, not just hunkering down and waiting it out. We're moving forward with purpose and vigor, which makes us the kind of partner leading manufacturing companies want to work with."

Johnson, who bought the company in 1984, built Kennebec Tool & Die from a small shop with manual machines and systems to what it is now: a world-class, award-winning manufacturing company specializing in complex, high-precision components for aerospace, defense, alternative energy, medical, semiconductor, and telecommunications applications.

"Work is still out there to be had, in spite of the severe manufacturing decline, and we are pushing to grow our share of it", said Johnson. "Maine is home to some of the most highly skilled and motivated workers in the country, and we tell that story everywhere we go."

Investments Kennebec Technologies made in recent years to upgrade its highly sophisticated engineering, production, and quality-control technology enable the company to produce complex parts to very tight tolerances quickly and efficiently. With bar-fed milling and turning (done-in-one) machining centers, they can produce complex parts completely in one operation, with a solid piece of material going in, and a finished part coming out.

"I am very enthusiastic about what new technology allows us to do," said Johnson. "But I credit the company's success to our employees. Their talent, skill, motivation, and dedication are critical to delivering high-quality product and service to our customers. Machines alone can't do that."

ABOUT Kennebec Technologies
Established in 1972, Kennebec Technologies is a full-service high-precision machine products manufacturer specializing in complex, high-value-added parts and assemblies for the aerospace, defense, alternative energy, medical, semiconductor, and telecommunications industries.

For additional information about Kennebec Technologies, contact Wick Johnson, or visit http://www.kennebec.com.

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Wick
Kennebec Technologies
207-626-0188 ext. 201
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